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Create Meta Ads Custom Audiences and Lookalike Audiences in Smart Ads

This article aims to provide users with a detailed guide and instructions on creating Meta Ads custom audiences and lookalike audiences in Smart Ads. Through this article, you will learn how to use the features of Smart Ads to create custom audiences and use lookalike audiences to deliver ads, in order to enhance the relevance and effectiveness of your ads campaigns.

 

In This Article

 


    

Introduction to Meta Ads Audience Types

Audience Type Explanation Usage Scenarios
Saved Audience The most common audience type. When creating a Facebook ad, you can define this audience type by selecting the audience's location, age, gender, interests, etc. Suitable for use when advertising campaigns are just starting and there is limited data accumulation. The disadvantage is that it is not accurate enough, and the ad may be displayed to audiences who may not have sufficient interest in your product or service.
Custom Audience Custom Audience is based on data sets from Facebook pixel on the website/specific landing pages and audience information accumulated by the advertiser (email lists). Suitable when the website has accumulated a significant amount of data. This audience typically interacted with the website, such as browsing or making purchases, making them suitable for retargeting scenarios.
Lookalike Audience Helps advertisers reach new audiences similar to existing customers or store visitors, thereby increasing store traffic. Lookalike audiences are clones of  the best-performing audiences on your website. The difference is that, although their demographic attributes, interests/behavior characteristics, etc. are consistent with the best audiences, they are Cold Traffic, which have never interacted with your website. They can effectively help your website acquire new high-quality traffic.

 


   

Feature Introduction Custom Audiences and Lookalike Audiences in Smart Ads

Custom audiences on Facebook refer to target audience groups created on the Facebook advertising platform based on specific conditions and parameters. With the custom audience feature, advertisers can precisely define the audience scope for their ad targeting according to their needs and goals, thereby enhancing the relevance and effectiveness of their ads.

Lookalike audiences on Facebook refer to potential audience groups created on the Facebook advertising platform based on the characteristics and behaviors of existing target audiences or custom audiences. With the lookalike audience feature, advertisers can expand the audience reach of their ads and attract more potential customers with similar interests and behavioral patterns. By using the Facebook lookalike audience feature, you can select an existing target audience or custom audience as a foundation. Facebook then analyzes the characteristics and behaviors of these audiences and generates a potential audience that is similar to them. The generation of Facebook lookalike audiences is based on big data and machine learning algorithms to ensure that the generated potential audience shares similar interests and behavioral patterns with the base audience.

In Smart Ads, you can create custom audiences and lookalike audiences to reach key engaged users and more high-value users. Additionally, the system provides 10 pre-defined Custom Audience Templates created by experienced Facebook media buyers, making it easier for businesses to reach key engaged users.

 

 


   

Custom Audience Creation Flow

You can perform the following steps:

  1. Go to Smart Ads.
  2. Follow the ad/campaign creation flow to go to the Audience Targeting section.
  3. In Audience > Custom audience, click Create audience.

  1. Select Custom audience.

  1. Select either Custom rules or Custom audience template
  2. After adjusting the rule details, click Create audience.
  3. Create successfully.

 


     

Lookalike Audience Creation Flow

You can perform the following steps:

  1. Go to Smart Ads.
  2. Follow the ad creation flow to go to the Audience targeting section.
  3. In Audience > Custom audience, click Create audience.
  4. Select Lookalike audience.

  1. Select the audience source, location, and audience size. Click Create audience.
  2. Create successfully.

 

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