1. Get product status description
2.How to Create a Google Feed
Explanation of the usage rules for the "Product ID" field
【UTM Parameters】Rules and Guidelines:
【SKU ID Parameters】Rules and Guidelines:
1. Get product status description
If Smart Feed is the first feed tool you use on the SHOPLINE platform, you need to pull product data from the background of the SHOPLINE store. During the pull data, your normal use of Smart Feed will not be affected, but the feed synchronization processing efficiency will be affected.
Feed management tools Obtaining store product information is a necessary part of feed synchronization. Only after obtaining the information can the feed be created and edited, and then synchronized to the GMC platform. This link will only need to pull all the products in the background of the store when it is used for the first time. Since the number of SPUs in the background of the store is abundant, it will take a long time.
Note that the pulled products are not all products, but the products that meet the requirements. The quantity is consistent with the number of SPU products managed by SHOPLINE product background, but the number of deleted and archived products is not included.
2.How to Create a Google Feed
A feed is a collection of product information that you want to promote or sell on your advertising channel. Currently, Smart Feed only supports the creation of Google Feed, enter the feed creation page, click to select the Google icon, and then refer to the following steps to create a feed. (Smart Feed will support more channels in the future, so stay tuned!)
Step 1 Fill in the basic information of the feed
In the basic information section, you can make the following settings:
Feed Name: Here you can customize your feed name after pinning content for easy identification and management.
Target Market: Target market is the country or region where the items in your Google Feed are primarily sold.
Language: Specifies the language of the items in the Google Feed
Note: When you create your 1st Google Feed, please make sure that the selected feed language matches the store product language. The language of the subsequent newly created feeds (such as the 2nd and 3rd feeds) will be automatically filled in by the system as the language of the 1st feed, and the current language setting cannot be changed by the user. Smart Feed will open up more flexible feed language setting rules in the future, so stay tuned!
Example: Assume that the language of your store products is English (EN), and the target markets are the United States and Hong Kong. When creating the first feed, set the "Target Market" to the United States, and select English for the "Language", that is, US_EN; the second Feeds, "Target Market" is Hong Kong, the system will automatically fill in "Language" as English, and you cannot change this setting temporarily, namely HK_EN.
On or off: The switch state represents the feed state. If the switch is on, it means you need to upload the quotes to GMC immediately.
Step 2 Set product upload rules
You can set product upload rules in this section, and filter qualified products to upload to GMC.
Commodity source setting: Commodity source refers to the range of commodities that you need to upload to GMC. You can set it in the following ways:
Fixed upload rules: You can determine the range of products that need to be uploaded to GMC by selecting "All Products", "Specified Product Category", and "Specified Product Label".
When setting product categories or product labels, you can quickly determine which product categories/labels are included/excluded in the product source by setting the "include/exclude" relationship.
Note: "Product Label" is the label you set in SHOPLINE store product management. Creation path: "Products" section on the left side of SHOPLINE background >> "Products" edit page >> "Tags"
Explanation of the usage rules for the "Product ID" field
To facilitate product management, Smart Feed supports the following multiple formats of Item ID as the filling for the "Product ID" field:
- "Product SKU ID" (default rule)
- "Product SKU"
- "Product SKU_Product SPU ID"
- "Product SKU_Target Market_Target Language"
- "Product SKU ID_Target Market_Target Language"
- "Product SPU ID"
By default, "Product SKU ID" is used as the filling for the "Product ID" field (SKU ID: 180xxxxx). If you want to use other filling rules, please contact your SHOPLINE account manager to apply for the whitelist.
It's worth noting that when using the "Product SKU" rule, please ensure that all products in your store's backend have unique SKUs.
According to GMC platform requirements, if multiple products with the same SKU are uploaded to GMC, data may be overwritten.
If a product does not have an SKU set, it cannot be uploaded. Both of these situations can affect the synchronization of products to GMC, resulting in unsynchronized or failed synchronization of products.
Therefore, when using the "Product SKU" rule, please make sure that all products in your store's backend have unique SKUs.
If you use "Product SPU ID", the first SKU product under that SPU will be synchronized, and the synchronized item ID will be the SPU ID.
【UTM Parameters】Rules and Guidelines:
Regarding the SKU ID parameter, it is used to indicate the parameter for the SKU ID, which is used to display the corresponding style to the user after landing, and it is emphasized that GG's data capture is also based on this page. If the customer removes this parameter, it will default to the first style and is generally used in the scenario of launching SPU.
The SKU ID parameter refers to the characters after the "?" in the product link, such as SKU=180xxxx, for example:
https://xxx.com/products/here-is-product-title?sku=18058821120711899646000948
This parameter is mainly used to guide Google's data capture and guide users to the specific product style when accessing the product link, displaying the product at the SKU level.
If you use the SPU dimension to synchronize products, you can choose not to synchronize this parameter, and clicking the link will default to the first style under that SPU.
If you use the SKU dimension to synchronize products, it is recommended to fill in and check this parameter. Otherwise, it may cause errors and warnings because the redirected product link does not match, which will affect the GMC official agent's capture.
【SKU ID Parameters】Rules and Guidelines:
Regarding the SKU ID parameter, it is used to indicate the parameter for the SKU ID, which is used to display the corresponding style to the user after landing, and it is emphasized that GG's data capture is also based on this page. If the customer removes this parameter, it will default to the first style and is generally used in the scenario of launching SPU.
The SKU ID parameter refers to the characters after the "?" in the product link, such as SKU=180xxxx, for example:
https://xxx.com/products/here-is-product-title?sku=18058821120711899646000948
This parameter is mainly used to guide Google's data capture and guide users to the specific product style when accessing the product link, displaying the product at the SKU level.
If you use the SPU dimension to synchronize products, you can choose not to synchronize this parameter, and clicking the link will default to the first style under that SPU.
If you use the SKU dimension to synchronize products, it is recommended to fill in and check this parameter. Otherwise, it may cause errors and warnings because the redirected product link does not match, which will affect the GMC official agent's capture.
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