This report shows the connection between your products that are visited or added to the cart by the same user in the past 7 days, helping you understand customer’s preferences, discover potential product bundles, and make informed merchandising and marketing decisions.
In This Article
- About the Report
- Understanding the Fields
About the Report
The types of connections in this report are as follows:
- Visit connection: If the same user has visited multiple product details pages in the past 7 days, there is a visit connection between these products.
- Add-to-cart connection: If the same user has added multiple products to the cart in the past 7 days, there is an add-to-cart connection between these products.
- Main product and related products: The products with visit connection are called main products and related products respectively.
Based on the results of the Product connection insight report, you can make recommendations to them via email to improve visitor retention and repeat purchase rate. You can also bundle these products in marketing campaigns (e.g., buy X and get Y free), ads delivery, landing page designs, and product applications (e.g., variant combinations and product bundles) to increase conversion rates and achieve sales. If there are not enough products browsed or added to the cart, you may encounter situations where the page displays No data available.
This report shows only the products (up to 50) that have been visited in the past 7 days and shows only those with a Visit connection rate and an Add-to-cart connection rate greater than zero.
The report does not show all the events in your store within the past 24 hours. The calculation is based on Beijing Time (GMT +8).
Understanding the Fields
Fields used in the Visit insight report are described as follows:
| Field | Description |
| Main product name | The name of the main product with the visit connection. |
| Users of main product | Number of users who have visited the main product in the past 7 days. |
| Connected product name | The name of the product having a visit connection with the main product. |
| Users of connected visit product | Number of users who have visited the connected products in the past 7 days. |
| Visit connection rate |
Visit connection rate = Users of connected visit product / Users of main product × 100% It measures what percentage of the users who have visited the main product in the past 7 days have also visited a related product. A higher visit connection rate means a stronger visit connection between the products. |
Fields used in the Add to cart insight report are described as follows:
| Field | Description |
| Main product name | The name of the main product with an add-to-cart connection. |
| Users of adding main product into cart | Number of users who have added the main product into cart in the past 7 days. |
| Connected product name | The name of the product having an add-to-cart connection with the main product. |
| Users of connected add-to-cart product | Number of users who have added connected product to cart in the past 7 days. |
| Add-to-cart connection rate |
Add-to-cart connection rate = Users of connected add-to-cart product / Users of adding main product into cart × 100% It measures what percentage of the users who have added the main product into the cart in the past 7 days have also added a connected product to the cart. A higher Add-to-cart connection rate means a stronger add-to-cart connection between the products. |
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