Adjusting Product Prices by Market to Improve Sales Strategy

Pricing products across international markets can be complex, especially when you’re navigating differences in exchange rates, taxes, logistics costs, and local competition. 

To help you manage these variables efficiently, SHOPLINE offers flexible pricing tools that allows you to adjust prices by percentage or set fixed prices for specific markets. You can also set both the original price and selling price for each product and its variants to display discount effects on the storefront.

This article explains these features in detail, enabling you to confidently develop your global pricing strategy and strike the right balance between price control and market flexibility.

Adjusting Prices by Percentage

Percentage-based price adjustment lets you apply a universal markup or markdown across all products within a specific market. Instead of editing each product individually, you can use this method to adjust prices based on exchange rates while accounting for additional costs such as shipping, import duties, or local taxes.

Formula: Product Price × Exchange Rate × (1 ± Price Adjustment %) = Adjusted Product Price

Example: If a product is priced at USD 20 and price rounding is enabled for all markets, you can control the pricing for the Canadian market in the following ways:

• Set a manual exchange rate of 1.3 to stabilize the CAD price, then apply a 20% price adjustment: USD 20.00 × 1.3 × 1.2 = CAD 32.00

• Set a manual exchange rate of 1 and apply a 50% price adjustment to control the CAD price solely via the percentage adjustment: USD 20.00 × 1 × 1.5 = CAD 30.00

• Choose automatic exchange rates and apply a 50% price adjustment to the CAD price: USD 20.00 × current exchange rate × 1.5

To set a percentage-based price adjustment:

1. Go to Settings > Markets in your SHOPLINE admin panel. Select the market for which you want to adjust product pricing by percentage.

   

2. In the Products and pricing section, click Manage.

   

3. Under Price adjustment, select either Price increase or Price decrease.

   

4. Enter the percentage for the price increase or decrease.

   

5. In the pop-up window, click Confirm & Save. The system will automatically display the adjusted Original price and Selling price in the product list.

   Note: To view how the prices are calculated, hover your cursor over the +/= symbol in the price column to see the calculation details.

   
   
   On the product detail page, the original price will appear with a strikethrough to highlight the selling price.

   

6. Click Save to apply the changes.

Manually Setting Fixed Product Prices

If you need full control over what customers see in a specific market, you can enter fixed prices manually for each product or variant. Fixed prices are set in the base currency of the selected market. Once applied, they override any automatically converted prices for that market.

Example: Your store’s primary market is the United States, with USD as the base currency. You also have a single-country market for Canada that uses CAD, and a multi-country/region market that includes Australia and New Zealand, with AUD as the base currency. You can set fixed prices for each market as follows:

• Canada (single-country market): Enter the exact price you want Canadian customers to see. For example, to display CAD 5.00, simply enter 5.00

• Australia (part of a multi-country market): Enter the desired price in AUD for Australian customers. For instance, to display AUD 6.00, enter 6.00.

• New Zealand (part of the same multi-country market): Since fixed prices can’t be set separately for each country/region within a multi-country market, New Zealand customers will see prices converted from AUD to NZD. For example, if a product is fixed at AUD 6.00, the converted price may appear as approximately NZD 6.25. If you want to set fixed prices specifically in NZD for New Zealand, you can create a dedicated market for it.

To set fixed prices:

1. From your SHOPLINE admin panel, go to Settings > Markets. Select the market for which you want to set fixed prices.

   

2. In the Products and pricing section, click Manage.

   

3. In the product list, you can directly enter the Original price and Selling price for each product. If a product contains multiple variants, click the expand arrow next to the main product image to view and edit the prices of each variant directly below.

   

   Notes: To view how the prices are calculated, hover your cursor over the +/= symbol in the price column to see the calculation details. To remove a fixed price, click the price next to the product and select Reset. This will revert it to the auto-converted price based on your store’s rules.

   
   On the product detail page, the original price will appear with a strikethrough to highlight the selling price.

   
   

4. After editing, click Save to apply the changes.