Automatic Discounts: Buying X and Getting Y

 Buy X Get Y is a discount offered for customers who have purchased certain products to purchase some other products at discounted prices or free of charge. You can set up a Buy X Get Y discount to motivate customers to purchase at your store or reward customers. This type of discount helps you increase the sales of your store.

For example, you can offer a jewelry box free of charge to all customers who purchase a necklace. With the Buy X Get Y promotion, you can offer a free jewelry box for the entire order, or provide a free jewelry box for every necklace within the order.

Creating an Automatic Buy X Get Y Discount

From your SHOPLINE admin panel, go to Discounts > Create a discount. In the pop-up window, select Buy X get Y from the Product Discount section.

1. Configure the following in the basic information section of the campaign.
   
   
   • • Select Automatic discount.
     • Fill in Campaign name:
       • Enter a title for the campaign, such as “Buy 1 necklace get 1 jewel box free”.
       • Customers will see the campaign title on the landing page, the cart page, and the checkout page.
2. In the Starting item section, specify the products customers need to purchase to qualify for the discount.
   

• • Specific product: Customers can only qualify for the discount once the product they have selected meets the promotional criteria. You can select up to 500 products. Click Select product(s) to specify product(s), and then click Add.
  • Specific product category: Customers can only qualify for the discount once the product categories they have selected meets the promotional criteria. Click Select a category to specify a product category, and then click Select.
  • Specific variant: Customers can only qualify for the discount once the product variant they have selected meets the promotional criteria. You can select up to 500 variants. Click Select product variants to specify  variant(s), and then click Select.

• • Next, select Minimum order value or Minimum order quantity and specify the value or quantity of a customer purchase to qualify for the discount.

3. In the Receiving item section, specify the quantity of items customers must add to cart in order to receive the Buy X Get Y discount. Then select the products to be discounted for the Buy X Get Y campaign.
   

• • Specific product category: Click Select a category to specify the product categories applicable to the discount, and then click Select.
  • Specific product: Click Select product(s) to specify products applicable to this discount, and then click Add. A maximum of 500 products can be selected.
  • Specific variant: Click Select product variants to specify the product variants applicable to the discount, and then click Select. A maximum of 500 product variants can be selected.

• • In the Discount type section, set the discount value that customers receive when they purchase a certain quantity of products. When there are multiple receiving item (Y) products in the shopping cart, the discount will be applied to lower-priced items first, according to the product availability you set. If this product is the higher-priced item, it will be considered as starting items (X); if it is the lower-priced item, it will be considered as receiving items (Y).

• • If you wish to offer a percentage discount for products, select Percentage off and enter the percentage discount value.
  • If you wish to offer a value discount for products, select the Discount amount and enter the value to be deducted.

• • If you wish to offer products to customers free of charge, select Free.

4. In the Customer eligibility section, select the customers to whom this automatic discount applies.
   
   
   • • All: All customers at your store are entitled to the discount.
     • Specific customers: Only selected customers are entitled to the discount. You can specify these customers by searching for them or clicking on them directly from the list. The customer list displays the customer's name if available; otherwise, their email address or mobile phone number will be shown.
     • Specific customer groups: The discount is restricted to specific customer groups within your store. Simply select a group from the list provided. The number next to each group name indicates the total number of customers in that group.
     • Specific member tiers: Customers in this membership level are entitled to the discount. You need to install the Member System app to set up customer levels. If you haven’t installed the app yet, you can’t create a discount for a specific member tier.
5. If you wish to limit the number of times the discount can be used, configure the following in the Usage limits section.
   
   
   • • Total usage limit: Set the total number of times a discount can be used. For example, if you set it to 100, the discount code can be used a maximum of 100 times collectively by customers, and each customer can use it multiple times.
     • Usage limit per customer: Set the number of times a discount can be used by a single customer (based on the customer’s email address or mobile phone number). For instance, if you set it to 1, each customer can use the discount code only once.
6. In the Stack discounts section, select the discount type that can be overlaid with this campaign.
   
7. In the Active time section, proceed with the following settings:
   
   
   • • For a limited-time offer: Uncheck Never expires and select a date and time for the discount to expire.
     • For an ongoing promotion: Leave Never expires checked to keep the discount valid indefinitely.
8. Click Add.

Disabling an Automatic Buy X Get Y Discount

If you wish to end an automatic discount campaign, click Turn Off in the upper right corner of the discount details page.

When an automatic discount is disabled, it is no longer automatically applied to customers. You can re-enable this discount at any time.