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Smart Feed: Generating Pinterest Feed XML

This article provides detailed guidance for using the Smart Feed tool to create a Pinterest-compliant Feed XML. By inputting the XML link into the Pinterest catalog creation, you can enhance the display of your products in the Pinterest catalog and attract more customers.

 

 

Introduction to Pinterest Feed

Pinterest Product Catalog Feed is a data file that contains your product information, such as product names, descriptions, prices, and URLs. This feed file is created according to specific formatting and structural requirements for use on the Pinterest platform.

By creating and submitting a Product Catalog Feed, you can integrate your product information with the Pinterest platform, allowing your products to be displayed and promoted on Pinterest. Updating the feed file ensures that your product information stays synchronized with the data on your online store or website, guaranteeing that the most accurate and current product information is displayed on Pinterest.

The format of a Pinterest Product Catalog Feed is typically XML or CSV, depending on your preferences and the formats supported by Pinterest. The feed file needs to include a series of required fields, such as product ID, title, description, price, and image URLs, as well as some optional fields like brand, category, and inventory information.

By utilizing the Pinterest Product Catalog Feed, you can better manage and promote your products, increase visibility on Pinterest, and attract more potential buyers.

 

 

Generating Pinterest Feed XML Using Smart Feed

Note: To generate the Pinterest Feed XML, you need to first complete the authorization and creation of relevant assets for Google Feed.

 

  1. Go to Smart Feed and click New feed on the Feed page.
  2. Select the Google channel and click Add feed.
  3. Fill in the basic feed information, including:
    • Feed name: You can customize the feed name after the content is fixed to facilitate identification and management.
    • Target market: It refers to the countries or regions where the products in your Google feed are mainly intended for.
    • Language: It specifies the language used for products in your Google feed.
    • Whether to enable the switch: The status of the switch indicates the feed status. Once enabled, you need to upload products to Google Merchant Center (GMC) immediately.
  4. Set product upload rules. Define the scope of products you want to upload to GMC.
  5. Set product field rules. Select the data fields of products you want to upload to GMC, such as title, description, price, and size. (If you choose Macro tag as the field value for synchronization, it will be automatically updated with the adjustment of product information in the admin panel.)
  6. Click Add feed.
  7. Go back to the Feed page and click the Get link icon.
  8. In the Pinterest channel, click Generate XML file link.
    • The time it takes to generate the file is related to the number of products in your existing feed. Generally, it takes about 10-60 minutes. If the link is not generated after 60 minutes, please contact SHOPLINE customer support.
  9. After the link file is generated, click Copy link to obtain the Pinterest feed XML file. 
    Generating Pinterest Feed XML Using Smart Feed01.pngHowHowHow

 

Uploading Pinterest Feed XML to Media Catalog

You can perform the following steps:

  1. Go to the Pinterest Business Management Platform.
  2. Select Catalog and click Add new data sources.HowHow
  3. Fill in feed upload rules. Adjust the File format to XML, then paste the XML link copied from Smart Feed into the Product page URL.
  4. After completing the information, click Create Pin Image.How

 

 

Pinterest Feed Field Rules

  1. Product ID [id]: SKU ID, which is the unique identifier of the product on Pinterest. Usually, a SHOPLINE SKU ID is used.
  2. Product title [title]: The "product title" you edited from the SHOPLINE admin panel.
  3. Product description [description]: The "product description" you edited from the SHOPLINE admin panel.
  4. Product link [link]: The link to your product.
  5. Product image link [image_link]: The link to the cover image of your product. Currently, you can upload one cover image to Pinterest.
  6. Product additional image link [additional_image_link]: The link to the additional image of your product. Currently, you can upload one additional image to Pinterest.
  7. Inventory [availability]:
    • Each time you obtain an XML file, Smart Feed will update the product inventory of your store to keep you informed of the latest availability.
    • When the inventory quantity is 0, the product will be filtered out and won't be uploaded to the Pinterest feed.
  8. Color [color]: The color attribute you edited in the "variants" information from the SHOPLINE admin panel.
  9. Material [material]: The material attribute you edited in the "variants" information from the SHOPLINE admin panel.
  10. Pattern [pattern]: The pattern attribute you edited in the "variants" information from the SHOPLINE admin panel.
  11. Size [size]: The size attribute you edited in the "variants" information from the SHOPLINE admin panel.
  12. Price [price]: The original price of the product you entered from the SHOPLINE admin panel.
  13. Sale price [sale_price]: The sale price of the product you entered from the SHOPLINE admin panel.
  14. Brand [brand]: The product brand you entered from the SHOPLINE admin panel.
  15. Product type [product_type]: The product type you entered from the SHOPLINE admin panel.
  16. Product group ID [item_group_id]: The SPU ID of the product. SHOPLINE SPU ID is a string of 26 digits starting with 160. You can view the SPU ID in the URL of the SHOPLINE product details editing page.
  17. Google product category [google_product_category]: The product category you entered from the SHOPLINE admin panel.
  18. Shipping weight [shipping_weight]: The weight you set in Product > Style List > Weight from the SHOPLINE admin panel.