How to Generate TikTok Feed XML using Smart Feed

This article provides detailed guidance for generating a feed XML that meets TikTok requirements using Smart Feed. This will help you upload product information to TikTok for product display and promotion.

Introduction to TikTok Feed

A TikTok catalog feed serves as a data file enabling you to upload product details for display and advertising on TikTok. By updating the feed file, your product information stays synchronized with your online store or website, ensuring accuracy and timeliness in the products showcased on TikTok.

TikTok catalog feeds are usually in XML or CSV format, depending on your choice and the requirements of TikTok. The feed file should contain several required fields, such as product ID, title, description, price, and image URL, and some optional fields, such as brand, category, and inventory.

TikTok catalog feeds allow you to better manage and promote your products, showcase them to TikTok users, improve brand exposure, and attract potential buyers.

Generating TikTok Feed XML using Smart Feed

1. In Smart Feed, click New feed on the Feed page.

2. Select the Google channel and click Start creating.

3. Fill in the basic feed information, including:

• Feed name: You can customize the feed name after the content is fixed to facilitate identification and management.
• Target market: It refers to the countries or regions where the products in your Google feed are mainly intended for.
• Language: It specifies the language used for products in your Google feed.
• Whether to enable the switch: The status of the switch indicates the feed status. Once enabled, you need to upload products to Google Merchant Center (GMC) immediately.

4. Set product upload rules. Define the scope of products you want to upload to GMC.

5. Set product field rules. Select the data fields of products you want to upload to GMC, such as title, description, price, and size. (If you use “macro tags”as field values for synchronization, the values will be automatically updated as product information in the admin panel is adjusted.)

6. Click New feed.

7. Go to the feed list page and click the Get link icon.

8. Click Generate xml link in the TikTok channel.

• The time it takes to generate the file is related to the number of products in your existing feed. Generally, it takes about 10-60 minutes. If the link is not generated after 60 minutes, please contact SHOPLINE customer support.

9. After the link file is generated, click Copy Link to obtain the TikTok feed XML file. [screenshot]

Uploading TikTok Feed XML to Catalog

You can perform the following steps:

1. Go to the TikTok Business Center.

2. Choose Assets > Catalogs on the left menu and click Add catalog.

3. Fill in the catalog information and click Create.

• The default location and default currency should be consistent with the settings on Smart Feed.

4. From the Catalog Manager, click Add products.

5. Select Upload File.

6. Paste the XML link copied from Smart Feed and click Upload.

7. Wait for the upload to complete.

TikTok Feed Field Rules

1. Product ID [id]: SKU ID, which is the unique identifier of the product on TikTok. Usually, a SHOPLINE SKU ID is used.
2. Product title [title]: The “product title” you edited from the SHOPLINE admin panel.
3. Product description [description]: The “product description” you edited from the SHOPLINE admin panel.
4. Product link [link]: The link to your product.
5. Product image link [image_link]: The link to the cover image of your product. Currently, you can upload one cover image to TikTok.
6. Product additional image link [additional_image_link]: The link to the additional image of your product. Currently, you can upload one additional image to TikTok.
7. Inventory [availability]:
   • Each time you obtain an XML file, Smart Feed will update the product inventory of your store to keep you informed of the latest availability.
   • When the inventory quantity is 0, the product will be filtered out and will not be uploaded to the TikTok feed.
8. Color [color]: The color attribute you edited in the “variants” information from the SHOPLINE admin panel.
9. Material [material]: The material attribute you edited in the “variants” information from the SHOPLINE admin panel.
10. Pattern [pattern]: The pattern attribute you edited in the “variants” information from the SHOPLINE admin panel.
11. Size [size]: The size attribute you edited in the “variants” information from the SHOPLINE admin panel.
12. Price [price]: The original price of the product you entered from the SHOPLINE admin panel.
13. Sale price [sale_price]: The sale price of the product you entered from the SHOPLINE admin panel.
14. Brand [brand]: The product brand you entered from the SHOPLINE admin panel.
15. Product type [product_type]: The product type you entered from the SHOPLINE admin panel.
16. Product group ID [item_group_id]: The SPU ID of the product. SHOPLINE SPU ID is a string of 26 digits starting with 160. You can view the SPU ID in the URL of the SHOPLINE product details editing page.
17. Google product category [google_product_category]: The product category you entered from the SHOPLINE admin panel.
18. Shipping weight [shipping_weight]: The weight you set in Product > Style List > Weight from the SHOPLINE admin panel.