Member System Privacy Policy – SHOPLINE Help Center

Updated on and effective as of December 22, 2022

This Privacy Policy is designed to help you understand what information we collect at Member System, how we use it, and what choices you have. This Privacy Policy is not intended to place any limits on what we do with data that is aggregated and/or de-identified, so it is no longer associated with an identifiable individual.

Unless otherwise defined herein, the terms used herein shall have the same meaning as in Member System Terms of Services. “Personal Data” means any information relating to an identified or identifiable natural person.

I. Why Member System Collects Personal Data

In the course of providing services, the Member System may receive, access, analyze, process, and maintain the personal data you share with us for the following purposes:

Sharing relevant information about our products and services
Responding to your request or inquiries concerning our products and services
Improving and developing products and services, including analyzing usage of our products and services
Personalizing your experience of our products and services, and making recommendations
Verifying your identity
Providing products and services
Finance and billing
Providing customer support to potential or existing customers
Detecting and combating fraudulent or unlawful activities
Training and quality improvement
Operating and expanding business through our marketing and sales channels
Fulfilling legal, regulatory, and financial obligations such as paying taxes and ensuring invoices are paid
Keeping your account secure
As otherwise described to you at the time of collection or in other circumstances where we have obtained express consent

II. What Personal Data Member System Collects

The Member System’s personal data processing activities include the following main categories when you use our services:

Customer account data (or potential customer data) - your personal data as an account holder and on behalf of your company, such as full name, address, email address, financial information, business address, business type, business identification number, bank account information, billing address, telephone number, account ID, and usage data of services, dashboard and website, IP addresses, location related information, and browser and device information.
End-user data - the personal data of individuals who are the intended recipients of communication, advertising, and marketing services (the “communication”) that you, as a client, utilize. This includes their full name, address, email address, telephone number, date of birth, usage data of services, order details, browser and device information, along with history, including cookies.

From time to time, we may obtain information from third-party sources such as the platform. Examples of the information we receive from such third-party sources include category information, product-related information (such as prices and quantities of stocks), and order-related information (such as delivery status). However, all the aforesaid information will not contain personal data.

III. How Member System Collects and Uses Data

The Member System may collect personal data when you sign up for the services, use the services, or when otherwise you provide us with information. The collection of user personal information will be for a lawful purpose directly related to a function or activity of the Member System as described in Member System Terms of Services or this Privacy Policy. The provision of information is always voluntary, but please understand that certain services may not be available to you until you have provided the requested information.

We won’t sell or disclose your personal data to third parties without your express consent, except as specified in this Privacy Policy. Occasionally, we may be legally required to share your personal information with courts, regulators, or governmental authorities.

When collecting personal information from end-users, such as their name, address, email address, and order, payment, and delivery details, it is your responsibility to obtain explicit consent from these end-users. This consent allows you to share the information with the Member System for the purpose of providing the services.

When subscribing to the services, we need more information than just your name and password. To start billing, we need information including your company details, billing address, and preferred payment method(s).

IV. Disclosure of Personal Data

As a matter of practice, the Member System doesn’t disclose, trade, rent, sell, or otherwise transfer personal data, except as set out in this Privacy Policy.

We may transfer or disclose personal data as follows:

Service provider arrangements. We may transfer (or otherwise make available) personal data to third parties who process it on our behalf for the purposes noted above. These third parties may access, process, or store personal data in the course of providing services, but based on our instructions only.
Change our business structure. The Member System may share or disclose data if we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or sale of some or all of the Member System’s assets, financing or acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence).
Be compliant with laws. The Member System may share or disclose personal data to comply with legal or regulatory requirements and to respond to lawful requests, court orders, and legal processes.
Use our rights, prevent fraud, and ensure safety. The Member System may share or disclose data to protect and defend the rights, property, or safety of us or third parties, including enforcing contracts or policies, or in connection with an investigation and preventing fraud.

V. Your Rights

If we receive a request from an individual to access or update personal data we have processed on behalf of you, we will direct such individual requests to you and assist you wherever possible and legally permitted in responding to individual requests.

If you submit personal data via the Member System or otherwise provide us with your personal data, you may request access, updating, or correction of your personal data by submitting a written request to us. We may request specific personal data to verify your identity.

VI. How We Protect Personal Data

The Member System takes security seriously. We have implemented security measures designed to protect the personal data you share with us, including physical, electronic, and procedural measures. We take various steps to protect the information you provide to us from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the information we collect, process and store, and the current state of technology.

VII. Data Retention, Erasure, and De-Identification

If you no longer want us to use your information to provide the services, you may unsubscribe from the Member System.

We will retain and use your information as may be necessary to comply with our legal obligations, resolve disputes, prevent fraud and abuse, enforce our agreements, and/or protect our legitimate interests.

As always, you can contact us to request a correction to your personal data in our system, and we will make the necessary correction to the data if we are satisfied that the personal data to which your correction request relates is inaccurate. Before we can process a request, we have to make sure it is you making the request and thus we may ask for your identity or authorization documentation.

We will take all practical steps to erase your personal data held when the data is no longer required for the purpose for which it was used by us unless any such erasure is prohibited under any law or regulation or it is in the public interest not to have the data erased. If permitted by the applicable laws and regulations, alternatively, we may, in our sole discretion, opt to anonymize your personal data such that the anonymized data will no longer enable us or anyone else to directly or indirectly identify you.

VII. Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our personal data handling practices. If you continue to use the Member System or the services after the changes are in effect, you agree to the revised Privacy Policy.

IX. Contact Us

If you have any questions or concerns regarding this Privacy Policy, or if you need to access, update, and/or correct any inaccuracies in your personal data, please reach out to the Member System Team at LoyaltyProgram@shopline.com. You may also contact us if you have any inquiries or complaints about how your personal data is handled by our service providers or us.