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Gift Offer Analytics - Overview dashboard

The overview dashboard displays the sales brought by the campaign, the number of orders brought by the campaign, the number of gifts issued by the campaign, etc. Here you can view the type of campaign, the performance and order data brought by a single campaign to your store.

 

On this page

 

Gift offer overview

1. Steps: In the SHOPLINE admin, go to "Apps" page. Select "Gift Offer" app, The total data for gift offer campaigns are displayed above the campaign list

2. Note: Data for Gift Offer app is updated hourly, so the data may be partially delayed

3. You can view today's sales, the ratio of campaign sales to store sales, orders, and gifts given by gift offer campaigns in the store here.

 

Gift offer overview dashboard

1. Steps: In the SHOPLINE admin, go to "Apps" page. Select "Gift Offer" app. Click any data index above the campaign list, and you will enter the gift offer data overview page.
2. On the gift offer overview dashboard, you can view the total data of gift offer campaigns over a period of time, and the details of each campaign that has generated sales during this period

 

Date range selection

At the top of the page, you can click the time selector to select the time range of the data you want to view

 

Index explanation

The following indexes are displayed at the top of the overview dashboard, through which you can view the total data of gift offer campaigns

Index Display for a date range
Sales

The total order amount that participated in the gift offer campaign in the successfully orders. When an order is refunded, sales will change accordingly.

Proportion of sales

The proportion of gift offer campaign sales to store sales is calculated by "gift offer sales/store sales";

Store sales refer to the sales generated by your store in SHOPLINE. If you import orders to SHOPLINE, the sales of imported orders will not be counted.

Orders

The total orders that participated in the gift offer campaign in the successfully orders.

Gifts given

The total number of gifts issued by gift offer campaign in the successfully orders.

Average order value

Average order value = Gift offer sales/Gift offer orders

Unit per transaction

Unit per transaction = No. of items within gift offer orders/Gift offer orders

 

Campaign data

On the overview dashboard, you can view the details of campaigns that generated sales within the time range you selected. 
  • Campaign name: Campaign name for corresponding campaign, the title you configure when created this campaign
  • Offer requirements: The requirements of corresponding campaign; If your campaign includes multiple tiers, all of them will be shown
  • Sales: In the successful orders, the total order amount that participated in the campaign
  • Orders: In the successful orders, the total orders that participated in the campaign
  • Gifts given: In the successful orders, the total number of gifts issued by this campaign
  • Average order value: Sales/Orders
  • Unit per transaction: No. of items within campaign orders/Orders

Search campaign name

You can search a specific campaign and view its data by searching for the campaign name above the campaign data list.

Export data

You can also export campaign data as a local file, steps:
  • At Campaign Data, click "Export Data" and do one of the following:
    • If you want to export all campaign data that can be seen at the current campaign data table, select all campaigns and click Export
    • If you only want to export part of the campaign data, before exporting, select those campaigns by ticking the check box in front of the campaign content first, and then select the "selected activities", and click Export

 

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