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Setting up Flash Sales

 

You can initiate flash sales for products in your store to boost customer purchases. This involves configuring promotional inventory, prices, purchase restrictions, promotion combinations, and promotion timing.

Before creating a flash sale, make sure you install the Flash Sales app here.

 

In This Article

 


 

Considerations for Creating Flash Sales

  • Your store can run multiple concurrent flash sales, but each product can only participate in one at a time.
  • For products with multiple variants, you can define unique prices and inventory for each variant in the same flash sale.
  • If you set a discount limit and choose Purchase with selling price if exceeds limit, items will be bought at the selling prices.
  • If you disallow purchasing at the selling price once the limit is exceeded, customers reaching the quantity limit can't continue purchasing promotional items until the promotion ends.
  • Flash sale discounts can't be used with discount codes or automatic discounts if the sale isn’t included in other promotions.
  • If the product price is lower than the promotion price, the customer will pay the regular price.

 


 

Creating Flash Sales

  1. Go to the Create a promotion option on the Flash Sales app homepage.
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  2. Fill out the Promotion name.
  3. In the Applicable products section, select your products and proceed with the following settings:
  • To select flash sale products, you can either select products manually or click Import products to bring in promotion-eligible items in tabular format.
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  • If you want to set inventory levels for the promotional items (establishing purchase limits within the current activity), switch on the Set inventory for promotional items button.
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    • For single-variant items, specify the desired inventory quantity in the Promotion inventory column.
    • For multi-variant items, click the modify icon in the Action column to individually set promotion inventory (purchase limit) for each variant.
    • If you have not set a promotional inventory for the products, then the promotional inventory will be equal to the default product inventory.
  • If you want to set promotion prices for the promotional products, fill in the Promotion price column with the promotion prices of the products.
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    • For products with multiple variants, you can configure the promotion price for each variant individually. Go to the Action column and click the modify icon to specify the promotion price for each variant.
    • In case no specific promotion price is assigned to a featured product, the promotion price will default to the product's selling price.
  • Bulk operations: You can perform bulk operations for both promotion inventory and promotion prices. You can choose the items you wish to set in bulk by ticking the checkboxes and then clicking either Modify promotion prices or Modify promotion inventory. You can also delete the items that are no longer suitable for the promotion by clicking on the Delete items button.
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  1. In the Promotion restrictions section, proceed with the following settings:
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  • Limit the purchase quantity: If you want to limit the quantity of products in promotion each customer can purchase, you can check this option. There are 3 types of purchase limits that you can choose:
    • Variant purchase limit: If your product contains multiple variants, when this is chosen, the limit is set for each variant. For example, if the purchase limit is set to 3, your customer can buy Product A - Variant A for 3 units and Product A - Variant B for 3 units.
    • Product purchase limit: Set the limit on the quantity of each promotional item that can be purchased. For example, if the purchase limit is set to 3, your customer can buy Product A for a maximum of 3 units only. If the product consists of multiple variants, your customer can buy Variant A - 2 units and Variant B - 1 unit, but the total quantity of variants cannot exceed 3.
    • Promotion limit: Set the total quantity limit of promotional items within this promotion that a customer can purchase. For example, if the purchase limit is set to 3, your customer can only purchase 2 units of Product A and 1 unit of Product B. The maximum quantity of all promotional products combined cannot exceed 3.
  •  The Purchase limit is based on the Customer Email and Phone Number. This ensures that purchase limits, for products or promotions, are enforced per customer, tied to their email and phone. Each customer, identified by their unique email and phone, is subject to set limits. This maintains fairness and adherence, tracking their activity consistently across visits or promotions.
  • If you want to continue selling when the purchase has exceeded the limit, please check the checkbox labeled Allow purchase at original price if limits are exceeded. This option determines whether customers are allowed to continue purchasing after exceeding the purchase limit. If not allowed, customers will be unable to continue purchasing promotional items after exceeding the limit until the end of the promotion. If allowed, the product with the lower selling price will be applied to the promotion, and the exceeded quantity will be allowed to purchase at the selling price.
    • For example: If the limit is set to 3 items per customer per promotion and the Allow purchase at original price if limits are exceeded box is checked, a customer purchasing 4 items, exceeding the limit, the first 3 items with the lower selling price will settle at the promotion price, and the fourth item will be settled at the selling price. (If 4 items share the same selling price, the product with the earliest creation date will be applied to the promotion first).
  • The Not included in other discounts or promotions toggle determines whether the flash sale can be used in conjunction with automatic discounts or discount codes.
    • When an order is eligible for multiple discounts: Customers can continue to apply automatic discounts or discount codes on top of the promotion price.
    • When an order is not included in other discounts or promotions: Customers can only purchase at the promotion price and can't further apply automatic discounts or discount codes. If a customer attempts to manually apply a discount code, an error message will prompt them that it can't be applied.
  1. In the Promotion time section, you can set the duration of the activity.
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  2. Click Add.

After creating a promotion, you can click Other actions in the upper right corner to get a shareable link for the current activity or add the activity to the store's home page.

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Notes:
  • You can share the promotion link with customers, and when customers click it, they will be directed to the landing page for the flash sale.
  • Adding the activity to the store home page can effectively increase exposure and attract customer participation.
  • If you wish to create a more refined landing page for the activity, you can click Smart landing page under Other actions, select the corresponding time-limited promotion activity within the Smart Landing Page Builder application, and customize the module style.

 

Upon creating the activity, the page will display activity data where you can view basic activity information, including the sales volume of the products, the total discounted amount, and the current total sales for the activity. For more detailed data reports, you can go to the app's homepage, click on data metrics, and access comprehensive reports.

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Viewing Flash Sales

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After creating flash sales, you can manage and access the editing page of any specific flash sale within the list of flash sales.

Go to the homepage of the Flash Sales app:

  • In the Promotion name column, you can view the corresponding titles of the flash sale activities.
  • In the Time in effect column, you can view the effective time of the activity, including the start and end times.
  • In the Sales column, you can view the current number of items sold during this sale. When orders contain items from the flash sale, those items' quantities will be considered in the sales count.
  • In the Status column, you can see the current status of this sale.
    • Ongoing: The activity is in progress.
    • Not yet in effect: The activity hasn't started yet.
    • Expired: The activity has ended.

Bulk operations: You can delete activities in bulk. By clicking on the checkboxes in the Promotion name column, select the activities you want to delete in bulk, click Delete, and confirm, and the corresponding activities will be deleted in bulk.

 


 

Editing Flash Sales

In any state, you can edit activity information on the activity settings page for flash sales. You can modify the promotion name, applicable products, promotion restrictions, purchase limit, promotion time, and custom styles.

Steps:

  1. Go to the Flash Sales application, search for or select the activity you want to edit from the list, and click to enter the editing page.
  2. After making adjustments, click Update. Your store will display the latest activity information, and customers browsing your store will see the updated activity information.
Notes:
  • Orders that have already been placed and the discounts that customers have already enjoyed are not affected by the bundle update.
  • For items in a shopping cart or on the checkout page that have not been completed, the updated activity information will be applied.

 

  1. You can also disable the corresponding flash sales at any time. In the activity settings page, click Turn off, and the disabled activity will no longer be displayed in the store. At the same time, the end time of the activity will be adjusted to the time it is disabled.
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