Configuring Product Information

The Product information section holds the name, summary, and description customers see when they view a product. Clear, complete information helps customers understand what you sell and decide to buy, such as a descriptive name for a new apparel item or an AI-assisted description for a product with many features. 

This guide explains how to add a product name and summary, and how to write, format, or generate a product description.

Accessing the Product Information Section

To open a product's information settings:

1. From your SHOPLINE Admin, go to Products.

2. Click Create product to create a new product, or select an existing product to edit.

   

3. In the Product information section, configure the settings described in the following sections.
4. When you're finished, click Save or Update to save your changes.

Configuring the Product Name and Summary

The Name and Summary help customers identify your product and understand its key selling points. Configure the following fields:

• Name: Enter a descriptive product name that may include the brand, model, product type, color, or other identifying details. For the best display and search performance, keep the name under 70 characters.
• Summary: Enter a brief overview of the product's key features or selling points. The summary may appear in product previews and search results and supports up to 400 characters.

Writing a Product Description

The Description field uses a rich text editor that lets you create and format product descriptions. You can generate content with AI, customize text, insert images and videos, add tables and links, and switch to the code editor for advanced customization.

Editing and Formatting Product Descriptions

The rich text editor supports the following capabilities:

• Format text: Apply headings, font styles, colors, alignment, lists, and block quotes to organize your content.
• Insert media: Add images and YouTube videos directly into the description. For more information, see "Adding Images and Videos to the Product Description" below.
• Insert tables and links: Add tables to organize product information and hyperlinks to direct customers to additional resources.
• Edit source code: Click the <> icon to switch to the code editor and add or edit custom HTML, CSS, or JavaScript.
• Use full-screen mode: Click the Full Screen icon to expand the editor while writing long descriptions.

Tips for Writing Product Descriptions

Follow these best practices when writing product descriptions:

• Avoid keyword repetition: Instead of repeating keywords already used in the product name, use long-tail keywords, variants, or synonyms.
• Highlight product value: Include important selling points such as product benefits, service guarantees, warranties, or promotional offers.
• Keep the content easy to scan: Use headings, short paragraphs, and bullet lists whenever appropriate.

Generating Product Descriptions with AI

The Automatic writing feature uses AI to generate product descriptions. The first time you use it, you'll be prompted to accept its terms of use.

To generate a description with AI:

1. Click the sparkle icon at the left of the Description toolbar to open Automatic writing.

   

2. In Product functions or keywords, describe the product's function or features (up to 1,000 characters). The more specific your input, the better the result.

3. Choose a tone from the dropdown. Six options are available:

   

• Professional: States facts plainly, with minimal descriptive language.
• Helpful: Uses customer-oriented language.
• Persuasive: Uses motivational language.
• Bold: Uses encouraging, confident language.
• Funny: Uses light-hearted, quirky, or casual language.
• Delicate: Uses a style typical of light luxury products.

4. Click the arrow icon to generate a description.

5. Review the result. Click Rewrite to generate a different version.  

   

   To rewrite part of an existing description, select the text you want to edit, click the sparkle icon, review the AI-generated suggestion, and then click Enter to replace the selected text with the suggestion.

   

   Note: You can rate each AI-generated result as Helpful or Unhelpful to help improve future AI-generated descriptions.

6. Click Enter to add the generated text to the Description field, or Cancel to dismiss it.

Adding Images and Videos to the Product Description

In addition to text, the Description editor lets you insert images and videos directly into your product description.

Adding Images

In the toolbar, add images in the following ways:

• Insert an image by URL: Click the Insert/Edit Image icon. In the General tab, enter the image URL in the Source field, optionally configure the image's Alternative description, Width, and Height, then click Save.

  

• Upload an image: Click the Insert/Edit Image icon, open the Upload tab, then drag and drop an image into the upload area or click Browse For An Image to select a file from your computer.

  

• Bulk upload images: Click the Bulk Upload icon, then hold the Shift key while selecting multiple images from your computer. After the upload is complete, the images are inserted into the description in the order they were selected.

  

• Insert an image from the File Library: Click the File Library icon, select Image from the File type dropdown, choose the images you want to insert, and click Complete.

  Note: Images selected from the File Library support a maximum file size of 20 MB and a maximum resolution of 35 MP.

  

After inserting an image, you can click the image, then click the Go to editor icon to:

• Update the ALT attribute to describe the image for accessibility and SEO.

  Note: Updating an image's ALT attribute inside the editor only changes that image in the product description. It doesn't update the original file stored in the File Library.

• Crop the image using Free crop, Square, or 4:3.
• Flip the image Horizontal or Vertical.
• Rotate the image to the Left side or Right side.
• Download the image.

Adding Videos

In the toolbar, add images in the following ways:

• Embed a YouTube video: Click the YouTube Video icon, paste the YouTube video URL, and click Confirm.

  

• Insert a video from the File Library: Click the File Library icon, select Video from the File type dropdown, choose the video you want to insert, and click Complete.

  

If you insert a video from the File Library, you can click the video, then click the Go to editor icon to:

• Update the Video cover. 
• Edit the Alt text.
• Download the video.

Important Notes About Product Information

• Keep the product Name under 70 characters and the Summary under 400 characters for the best display and search results.
• The AI description generator is an early-access feature with daily and monthly usage limits, and it isn't available in the European Union.
• To add images and videos to the product page rather than within the product description, see "Setting Up Images and Videos for a Product."