ALT property, also known as ALT tags or ALT description, is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen. This text helps screen-reading to describe images to visually impaired readers and allows search engines to better crawl and rank your website.
Search engine optimisation (SEO) is the process of improving your site’s ranking in search results to get unpaid traffic. You can also improve your site’s ranking even more by adding custom content with keywords and connecting with Google SEO tools.
Table of content
SEO optimization for product information
You can optimise the result shown in Google search for a single product or a product category.
Search engines use this information to describe pages as they appear in the search results and rank them by relevance. Visitors can read these descriptions to decide if they want to click on the result.
To add SEO to product information:
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From your SHOPLINE admin, go to Products.
- Click on the product to view its details.
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In the SEO section, click Edit.
- Write the text in Page Title and Meta Description fields. The text should be short and readable (50-400 characters). We recommend keeping it under 155 characters, so it’s not cut off on the Google results page. Include your main keywords in product names and early in the description. Make sure to avoid keyword stuffing and using the same keyword in every sentence.
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Preview how the product will look on Google:
- Click Complete.
Image ALT Property
“ALT” is a tag used to explain images to search engine robots. SHOPLINE creates ALT-tags for images automatically with the same text as the product title.
To add/edit ALT property:
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From your SHOPLINE admin, go to Products.
- Click on the product to view its details.
- In the Product images section, select the image.
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Edit images ALT.
- Click Change.
If you have several images, repeat the steps above for all of them. Learn how to set up product variation.
Get in touch
SHOPLINE has a specialized Merchant Success Team available to assist you with any questions or issues. Please feel free to contact us via the chatbox in the lower right corner of your SHOPLINE admin panel or on the SHOPLINE official website. We are always here to support you every step of the way and help your business thrive.
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