SEO (Search Engine Optimization) in simple terms, means the process of improving your website to increase its visibility in search engines. SEO can enhance the visibility of your store, making it easier for customers to find your products when they conduct searches, leading to increased visits and sales for your store.

Image attribute is the alternative text for images. You can use a sentence to describe the content of an image, helping search engines understand the content of the image. Search engines can't understand images but only understand text, so we need to use text to explain the content of the image, which helps improve your store's ranking in search engine results.

 

In This Article

• Searching Engine Optimization
• Imaging Attribute Editing

 

---

 

Searching Engine Optimization

You can do SEO on the products, product categories, and homepage of your store to improve their rankings in Google search results.

• The steps to do product SEO are as follows:

1. Click Products > Add product, or click Products and then click on a product to enter the product editing page.
2. Find Search Engine Optimization on the right and click Edit. You can edit the following content: page title, description, link, and SEO keywords.
   

 

• The steps to do product category SEO are as follows:

1. Click Products > Collections > Add collection, or click Products > Collections and then click on a collection to enter the collection editing page.
2. Find Search Engine Optimization on the right and click Edit. You can edit the following content: page title, description, link, and SEO keywords.
   

 

• The steps to do homepage SEO are as follows:

1. Click Online Store > Preferences > SEO settings.
2. Find Search Engine Optimization and click Edit. You can edit the following content: page title, description, link, and SEO keywords.
   

 

---

 

Imaging Attribute Editing

Image attribute editing allows you to edit the attributes of the product image, variant image, and collection image. The steps are described as follows:

• Editing the attributes of the product image

1. Click Products > Add product, or click Products and then click on a product to enter the product editing page.
2. Find Product image/video, click Add images (or drag and drop), select an image, and click the image to go to the preview page.
3. In the Image attributes on the right, you can edit the attributes of the current image.
   
   

 

• Editing the attributes of the variant image

1. Click Products > Add product, or click Products and then click on a product to enter the product editing page.
2. Find Variants and add an image for a variant.
3. Click the image to enter the image editing pop-up window. Click Edit the image tag to edit the attributes of the current image.
   

 

• Editing the attributes of the collection cover image

1. Click Products > Collections > Add collection, or click Products > Collections and then click on a collection to enter the collection editing page.
2. Find Collection cover and click ALT to edit the attributes of the current image.
   

 

---

 

Recommended Practices

How to craft great page titles for SEO?

• Appropriate length
  
  Google will truncate your page title with an ellipsis (…) if its length exceeds the character limit (number of characters = number of words + number of spaces + number of punctuation marks). Although the omitted keywords won't be punished by Google, they don't carry SEO weight, so the omission of important keywords is very detrimental to your ranking.
  Based on the search results of multiple keywords, statistical analysis indicates that page titles between 55 and 65 characters in length can be fully displayed in search results. ‍
  
  
• Reasonable keyword order
  
  In a title tag, the closer the keyword is to the beginning, the more weight it has with search engines. Therefore, place the most important keywords closer to the beginning of the title.
  To optimize your title, it is recommended to include synonyms and long-tail keywords. Generally, the words in the title should be condensed into four or five keywords. However, you should put user experience first while crafting page titles. Try to ensure readability and avoid keyword stuffing and unnecessary repetition.
  A unique SEO title helps search engines understand that your content is unique and valuable, leading to increased click-through rates. We recommend that you craft a unique title for each page. ‍‍

 

• Using punctuation marks correctly
  
  As a general rule, in English there is one space after a punctuation mark. The commonly used punctuation marks in a title include ",", "|" and "-". The use of other punctuation marks should be limited as much as possible.

 

• Showing your brand
  
  It is best to include your brand name in the title. You can add "–[your brand name]" at the end of each page title. Even if you are not focusing on brand building, it is recommended to include your company name or abbreviation at the end of each page title. This not only adds formality to the title but also enhances users' trust and potentially increases the click-through rate. Even if some users choose not to click, it still creates an impression on them, which can be beneficial for future marketing campaigns.

‍

How to create great meta descriptions?

• Appropriate length: It is recommended not to exceed 158 characters
  
  On the Desktop client, Google's meta description length is up to 920 pixels, which allows for about 155-161 characters; on mobile devices, the maximum limit is about 680 pixels and about 120 characters. It is recommended that the meta description be limited to about 158 characters and that the important content be in the first 120 characters. ‍

 

• Meaningful and attractive content
  
  A meta description provides a more comprehensive description of the page content than a page title. If you want to use a meta description to present your page to users, you need to consider your users and their motives for visiting your page. Ensure that your meta description is engaging, easy to understand, and doesn't appear excessively cryptic. It's crucial for users to have a clear understanding of what they can find on your page based on the provided meta description. The high-quality content on your website will also help improve your Google Ads quality score.
  
  In addition to providing a comprehensive summary of your content, your meta description should also be engaging enough to encourage users to click. If your product boasts high quality, you can include a warranty period in your meta description; if your product is highly cost-effective, your meta description should highlight this selling point. In a nutshell, you use a meta description to tell customers what you offer and give them a reason to choose you. ‍

 

• Avoiding duplicate meta descriptions
  
  Like titles, meta descriptions vary across pages. If multiple pages have the same meta description, Google will just dynamically extract the content to display on the search engine results page (SERP). ‍

 

• Reasonable keyword layout
  
  In order to reflect the relevance of search results, Google often displays the content that contains the user's search terms in the title and meta description. If the search keywords match part of the text in the meta description, Google tends to use it and highlight the matching words in the search results. If your keyword layout is unreasonable, Google tends to dynamically retrieve page content containing the keywords to display. ‍

 

• Showing the variants where possible
  
  If the products at your store have detailed variant information, you can include the variants in your meta description where appropriate. This provides an effective way to increase your website's click-through rate. For example, you can add information such as the manufacturer, SKU, price, etc.

 

• Being consistent with the page content
  
  Google attaches great importance to user experience. It will find out if you're using a meta description to entice visitors to click on your results. Misleading descriptions may increase your website's bounce rate and you may be punished by Google.

‍

How to optimize keywords?

The main function of keywords is to inform search engines about the central focus of the content on a particular page.

• To improve your ranking, each word in the keywords must have a match in the page content.
• Generally, there are no more than 3 keywords, each with a proper length.
• Try to put the important keyword at the beginning.
• How to choose keywords:
  . 1) Keywords for the homepage usually include "the name of the website, the name of the main collections, and the main keywords"
  . 2) Keywords for the collection page generally include "the collection name, collection keywords, and keywords of main products"
  . 3) Keywords for the article page: It is recommended that you extract the keywords that can reflect the core content of the article.

 

How to create a good URL handle/ slug?

• It must contain the focus keyword of the URL page content.
• Use English words as much as possible, all in lowercase letters. Don't use Chinese or special characters to prevent the encoded URL from being excessively long and difficult for users to read when the URL is copied or shared.
• Separate each word or space using a dash "-" instead of an underscore "_".
• It is recommended not to exceed 115 characters.

 

How to write good image attributes (alt text)?

Image SEO refers to optimizing images of a website to get more organic traffic from search engines like Google. For example, image SEO can help your website rank higher on Google Image Search.

• Ensure the alt text is relevant and concise.
• It is best to include the keywords of the article or the focus keyword.
• Avoid keyword stuffing.
• Don't use redundant descriptive words, such as "this image".