Wishlist: Viewing Back-in-Stock Data Analytics – SHOPLINE Help Center

The Wishlist app provides analytics for your store’s back-in-stock notification feature. You can view how many customers subscribed to back-in-stock notifications for your products during a specified period, helping you estimate customer interest and demand.

This article explains how to use the Back-in-stock analytics page in the Wishlist app to track customer subscriptions, email performance, and sales generated by back-in-stock notifications.

Accessing Back-in-Stock Analytics

In your SHOPLINE Admin, go to Apps > Wishlist > Back-in-stock analytics to view analytics for your store's back-in-stock notifications. Use the date picker in the upper-right corner to select the time period for the displayed data.

Understanding Basic Data

The Basic data tab provides an overview of your back-in-stock notification performance during the selected time period, including the following metrics:

Subscribed products: Number of products that customers subscribed to for back-in-stock notifications
Subscribed users: Number of customers who subscribed to back-in-stock notifications
Order amount: Number of orders converted from back-in-stock notifications
Sales: Sales generated from orders converted from back-in-stock notifications
Average transaction value (ATV): Average order value of orders converted from back-in-stock notifications

Understanding Email Data

The Email data tab displays the performance of your back-in-stock notification emails during the selected time period, including:

Sent: Number of emails sent
Delivered: Number of emails delivered
Opened: Number of emails opened
Clicks: Number of email clicks
Email conversion rate: Percentage of emails that resulted in an order

Understanding the Data Overview

The Data overview section displays product-level performance data for the selected date range. You can search for a specific product by entering its name in the search box and use the date picker in the upper-right corner to change the reporting period.

For each product, the table displays the following metrics:

Subscriptions: Number of back-in-stock subscriptions for the product
Subscribed users: Number of customers who subscribed to the product
Order amount: Number of orders attributed to back-in-stock notifications
Sales: Sales generated from orders attributed to back-in-stock notifications
Conversion rate: Percentage of back-in-stock subscriptions that resulted in an order
Sent: Number of back-in-stock notification emails sent
Delivered: Number of emails successfully delivered
Opened: Number of delivered emails opened by recipients
Clicks: Number of clicks on links in the emails

Notes:

The table includes only products that have received at least one back-in-stock subscription since your store began operating. However, the metrics displayed reflect only the selected date range.
If a product in the Data overview table shows 0 subscriptions but has order amount data, this may occur when a customer clicks through a back-in-stock notification email for one product but purchases another product in the same session. In this case, the order is associated with the back-in-stock notification, while no subscription count is recorded for the purchased product.