Sync Your Product Feeds via the New Facebook Channel – SHOPLINE Help Center

By submitting a feed, you can provide your product information to Facebook Catalog, enabling your products to be showcased to potential customers in Facebook ads, dynamic ads, shopping features, and other related ad services.

This guide will walk you through creating a Facebook Feed in SHOPLINE's Facebook sales channel, uploading product information to your Facebook Catalog, and showcasing your products within the Facebook ecosystem.

Note: This article outlines the process of syncing feeds with the newly-designed Facebook sales channel, aiming to enhance the quality and efficiency of feed synchronization for merchants. You can contact SHOPLINE's Merchant Success Team to enable this feature. Alternatively, you can refer to the original process for asset authorization and creating a Facebook feed in the old version of the Facebook sales channel.

What is a Facebook Product Feed?

A Facebook product feed is used to create and manage product catalogs on the Facebook platform. It serves as a data source file containing product information such as names, descriptions, prices, images, etc., which Facebook utilizes to showcase and promote products.

In the world of e-commerce, Facebook product catalog feeds play a crucial role:

Product showcasing and advertising: By uploading product information to the product catalog feed, e-commerce businesses can showcase and promote their products on the Facebook platform. This allows potential customers to see relevant product information in their Facebook feeds, increasing product visibility and appeal.
Dynamic ads and personalized recommendations: Leveraging the data from the product catalog feed, Facebook can generate dynamic ads automatically, creating personalized advertisements that showcase products of interest to specific audiences. This approach improves ad relevance, click-through rates, and conversion rates.
Integration with Facebook Shop: Facebook product catalog feeds are closely related to Facebook Shop. By associating the product catalog feed with Facebook Shop, e-commerce businesses can create an online store on their Facebook page, allowing users to browse and purchase products directly on Facebook. This provides convenience and a seamless shopping experience, increasing conversion opportunities.

In summary, the role of Facebook product catalog feeds in e-commerce is to upload product information, enabling product showcasing, dynamic ads, personalized recommendations, and integration with Facebook Shop, offering broader exposure, increased conversions, and an enhanced shopping experience for e-commerce businesses.

Asset Authorization

To connect your Facebook Catalog with SHOPLINE, follow these steps:

From your SHOPLINE admin panel, click on Channels in the sidebar, and select Facebook.
In the Facebook channel, click on Setup in the Shop section.
In the Account information section, click the Link button next to Facebook & Instagram Shop. This will launch the Facebook setup wizard.
After confirming your Facebook login account, click Continue as [Your Name].
Read through the instructions regarding the association between your SHOPLINE online store and Facebook, then click Continue.
Choose the assets you want to connect, and make sure to choose the specific catalog where you want the feed synchronization to occur. Click Continue.
Authorize which actions SHOPLINE can perform, and click Next.
You have completed the asset connecting process. Click Return to SHOPLINE.

Creating a Facebook Feed

Once you have completed asset authorization, the Product Sync block appears In the Account information section. Click Start Sync to initiate product synchronization.

How SHOPLINE Syncs Your Feed

First, we fetch all product information from your SHOPLINE online store, as long as these products are not deleted or in the Draft status.
Next, these products are examined with the default filtering rules to avoid non-compliant products being synced to the Facebook Catalog, ensuring the stability of your Facebook assets. See the next section for more information.
Then, eligible products are ready for synchronization to the Facebook Catalog, where the product information is configured based on the common rules for product fields, such as product title, description, price, size, etc.
Finally, the product feed synchronization is initiated. You can check the progress in the Facebook Catalog. Alternatively, view the synchronization status in the Status block.

- Processing: Products are in the synchronization queue, not yet synced to the Facebook Catalog, or currently in the process of syncing.
- Failed: Products are filtered, or the synchronization request failed.
- Synced: Products have been successfully synchronized to the Facebook Catalog.

Default Filtering Rules

Rule	Description
The product was deleted from the admin.	Products are not displayed in the system when they are deleted or in the Draft status.
The product is in Deactivated status.	Products are filtered when they are archived or removed from the shelves.
The product is non-standard product types.	Products are filtered when they are not of a standard type.
The product has been flagged by the risk control system.	Products are filtered when they are frozen and not available for sale.
The product’s title is empty.	Products are filtered when titles aren’t provided.
The product’s description is empty.	Products are filtered when descriptions aren’t provided.
The product brand is empty.	Products are filtered when brands aren’t provided.
The product price is empty.	Products are filtered when prices aren’t provided.
The product’s main image link is empty.	Products are filtered when their main image links aren’t provided.
The product is hidden.	Products are filtered when they set to a hidden state.
The product's sales channels don’t include Facebook.	Products are filtered when they aren’t sold through Facebook.
The product's sales channels don’t include Online Store.	Products are filtered when they aren’t sold through the online store.
The product's sales channels include Online Store, but the product hasn’t reached its launch time.	Products are filtered when it hasn’t reached the specified time to put them on the shelves.

Product Status

The statuses in the Status block is displayed at the SPU level. They are calculated based on the status of all SKUs under with that product SPU.

If all SKUs under the SPU are in the same status, that status is displayed. For example, if a SPU has three SKUs (001, 001, and 003), and these three SKUs are all synced successfully, it shows Synced.
If all SKUs under the SPU are not in the same status and one or more SKU are in the Failed status, it shows Partially Failed. For example, if SKU 001 syncs successfully, 002 fails, and 003 is in progress, it shows Partially Failed.
If all SKUs under the SPU are not in the same status, and there is no SKU in the Failed status, it shows Progressing.