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Market to Success

Marketing Overview

SHOPLINE goes beyond the Discounts module to help you boost sales. It provides a comprehensive marketing suite to promote and brand your store.

 

Marketing Made Easy

Marketing campaigns combine one or more marketing activities. The Marketing module is where you orchestrate and monitor your marketing campaigns comprehensively. Creating multi-channel marketing campaigns and marketing automation workflows has never been easier. We offer the all-in-one marketing solution, the Matrix app, that is deeply integrated with specialized marketing apps. This enhances the impact of your marketing efforts. 

Get started with the built-in solutions or create activities based on your needs. With data accumulated, the system also recommends intelligent marketing solutions to target key metrics along the customer journey, such as conversion rate, average order value, repeat purchase rate, and more, helping you achieve better results.

 

Multi-Channel Marketing

Combine different channels to create synergy in your marketing campaigns. SHOPLINE supports various channels, including: 

  • EDM marketing  (via the SmartPush app): You can more effectively deliver accurate information to the right customers at the right time, saving your time and improving the open rate and conversion rate of each email and SMS. There is more than that. Craft your copy, personalize product exposures and schedule message delivery with our latest AI capabilities.
  • Membership marketing (via the Member System app): Build a loyalty program using the native solution. It is designed to cultivate brand allegiance, drive repeat purchases, and attract new members – all while enhancing ongoing member retention.
  • Influencer promotion (via the Affiliate Marketing app): Leverage the power of influencers to spread the word about your brand and store. 

 

Data-Driven Decisions

Make informed decisions and optimize your campaigns. We make it easy to examine key marketing metrics and the performance of your marketing channels, both collectively and individually.

Learn more about marketing and advertising.