EasyRank SEO & GEO All-in-one: Configuring Basic SEO & GEO Settings

EasyRank SEO & GEO All-in-one is a one-click diagnosis and repair tool for SEO optimization. This article provides guidance on the basic SEO settings available in the EasyRank SEO & GEO app, designed to help you improve your store's organic traffic.

Diagnosing Website SEO

To audit your website's SEO performance, access the Site Audit section in the app. Here, you'll find a diagnosis report that shows your overall audit score, the number of URL issues, warnings, good results, cumulative repairs, total diagnosed URLs, and the last update time. The data is updated daily.

You can toggle between the All items, Error, Warn, and Good result tabs to view detailed records on various SEO aspects, including meta titles, meta descriptions, URL handles, image ALT tags, and more. To fix individual issues, click One-click Optimization.

To fix all issues at once, head to the data overview section and click One-click repair. If you need to perform another round of diagnosis manually, click Recheck.

Optimizing Meta Titles and Descriptions

You can configure one-click optimization of meta titles and descriptions for products, collections, blog posts, blogs, and custom pages. Follow these steps:

1. From the app's homepage, go to Automatic SEO > Meta Optimization.

2. Choose the page type you want to optimize and toggle the switch to enable optimization. Alternatively, click One click to enable to activate optimization for all page types.
   

3. Modify or insert variables for the Meta Title and Meta Description as needed. If you want to reset to default settings, click Use default rules.
   

4. Choose whether to update the existing meta tags with Overwrite existing Meta tags:
   

   • If unchecked, new rules will apply only to new tags.

   • If checked, new rules will apply to both new and existing tags.

5. Click Show search results preview to preview the SERP.
   

6. After completing the changes, click Save.

Optimizing Image ALT Tags

To optimize image ALT tags, follow these steps:

1. From the app's homepage, go to Automatic SEO > Image ALT optimization.

2. Set general rules for Product Image Alt Tags, Product Category Image Alt Tag, and Blog Image Alt Tags. You can also insert preset variables.
   

3. Choose whether to update the existing image ALT rules with Overwrite existing image Alt:
   

   • If unchecked, new rules will apply only to new images.

   • If checked, new rules will apply to both new and existing images.

4. Enable Optimizing Image Alt Tags by Universal Rules. The default setting is off. Switching it on will apply the set general rules globally.
   

5. Click Update Rules to save your settings.

Repairing Broken Links

EasyRank SEO & GEO automatically scans your website for broken links, helping you fix them to protect your traffic. Follow these steps to repair broken links:

1. From the app's homepage, go to Automatic SEO > Broken Link.

2. In the To be processed tab, view all broken links and click Fix Now to address each one. If you choose to ignore a broken link, click Ignore.
   

3. In the pop-up window, enter the new URL you want the broken link to redirect to.
   

4. Switch to the Processed tab to verify that the original broken links are correctly redirecting to the new URLs.
   

Generating Meta Descriptions with AI

Meta titles and descriptions appear in search engine results pages (SERPs). To improve SEO visibility and rankings, these should include relevant focus keywords.

EasyRank SEO & GEO features a built-in AI tool to help generate better meta descriptions while evaluating content readability and keyword use.

To generate meta descriptions using AI:

1. From the app's homepage, go to SEO page scan under SEO basic optimization. 

2. Switch between tabs such as Products, Collections, Blogs, and Pages to find the page you want to optimize.

3. Click Operate in the specific page's row and select optimize content. You can also click View history to see past optimization records or View SERPs to preview how the URL appears in Google search results.
   

4. On the TDKU Optimization Suggestion page, adjust the following:
   

• Focus Keywords: Enter focus keywords to optimize the page's ranking and attract the target audience.

• Get Related Keywords: Click Get Related Keywords to find relevant terms. Click Add As Meta Keyword to insert them in the Meta Keywords box automatically.

• Insert Variables: Modify or insert variables for Meta Title and Meta Description.

To automatically generate a meta description: 

1. Click Automatic Generated in the upper right of the Meta Description box.
   

2. In the pop-up, enter the product/brand name, describe your product or blog content, and select a preferred copywriting tone. Then, click Start Generating.
   

3. In the Generated In Real Time tab, copy or apply the generated content. 
   

5. Click Apply to save your optimized content.

Tips for Writing Good Meta Description Tags

• Pay attention to character length: While meta descriptions don't have a strict length limit, Google typically displays up to 160 characters.

• Create unique meta descriptions for each page: Ensure they accurately summarize the page's content. Also, use site-level content on the homepage and page-level descriptions on individual pages.

• Include a Call to Action (CTA): CTAs can boost click-through rates in SERPs.

• Include focus keywords: The meta description should feature key terms, synonyms, and long-tail keywords relevant to the URL.

• For DTC websites: Use the meta description to promote your brand and build brand awareness.