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Setting Up and Using Snapchat Data Reporting

This comprehensive guide explores data reporting on the Snapchat platform, providing you with the knowledge and tools to effectively track and analyze customer behavior, optimize your advertising campaigns, and ultimately enhance your business success.

 

 

Snapchat Pixel Overview

The Snapchat Pixel is a powerful tool for tracking customer behavior and optimizing your advertising strategies. By integrating this code snippet into your website, you gain valuable insights into how customers interact with your ads and store, thereby enhancing your marketing effectiveness.

Key Benefits

Upon adding the Snapchat Pixel to your website, you can:

  • Measure Ad Campaign Performance: Analyze data to assess the effectiveness of your ad campaigns and identify areas for improvement.
  • Build Targeted Audiences: Utilize customer behavior data to create more precise audience targeting, ensuring your ads reach the right people.
  • Uncover Conversion Paths: Dive into customer conversion journeys and behavior on your website to identify optimization opportunities.

Before You Begin

Before adding a Snapchat Pixel to your website, you'll need a Snapchat Ad Account. This account acts as the central hub for managing your ad campaigns and Pixels.

 

 

Snapchat Pixel Configuration Steps

Follow these steps to configure the Snapchat Pixel in your SHOPLINE admin panel:

  1. Log in to your Snapchat Business account. 
  2. Go to the Pixel section and click Create Pixel.
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  3. Provide a descriptive name for the Pixel for easy identification and management, then click Create.
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  4. Connect this Pixel with the ad account you want to track.
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  5. Copy the Pixel ID.
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  6. Go to your SHOPLINE admin panel > Channels > Snapchat. Then, click Start tracking in the Data tracking section.
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  7. Click Add in the Add Snapchat Pixel and convert API section.
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  8. Paste the Snapchat Pixel ID you copied into the corresponding field and click Save.
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  9. Proceed to the Snapchat Events Manager to confirm the correct connection of the Pixel code. Simulate relevant events in your SHOPLINE store to verify that the Pixel can track accurately.

Once configured, you can start creating and running ad campaigns on Snapchat. Use the Snapchat Pixel to track data, monitor ad performance, and optimize ad effectiveness.

Note: The Snapchat Business Manager interface and processes may evolve over time. Be sure to consult the latest resources for the most up-to-date instructions. 

 

 

Snapchat Conversion API Overview

The Snapchat Conversion API (CAPI) empowers you to track customer behavior on your website after they interact with Snapchat ads. This provides detailed insights into ad conversion effectiveness, helping you optimize ad placements and improve performance.

Key Benefits

Upon adding the Snapchat Conversion API (CAPI) to your website, you can obtain:

  • Comprehensive Conversion Tracking: Accurately track key customer actions, such as purchases, registrations, and other valuable conversions.
  • Data-Driven Ad Strategy Optimization: Utilize conversion data to refine ad targeting, ensuring your campaigns reach the most receptive audience.
  • Actionable User Insights: Gain a deep understanding of customer behavior to inform market targeting and product development.

Before You Begin

Before adding a Snapchat CAPI Token to your website, you'll need a Snapchat Ad Account. This account acts as the central hub for managing your ad campaigns and CAPI Tokens.

 

 

Snapchat Conversion API Configuration Steps

Follow these steps to configure the Snapchat CAPI Token in your SHOPLINE admin panel:

  1. Log in to your Snapchat Business account and go to the Events Manager section.
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  2. Click New Event Source.
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  3. Select Web and click Next.
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  4. If you have already created a Pixel, select Conversion API. If you haven't, click Snap Pixel to create one. Then, click Next.
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  5. Select the Pixel corresponding to the Conversion API from the list, then click Next.
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  6. Choose Use Existing Token or Create a new Token, then click Next.
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  7. In the event setup method, select Manual Setup and click Next.
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  8. Follow the on-screen instructions to complete your Event Source Setup.
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  9. In the Your Access Token section, click Copy Access Token.
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  10. Go to your SHOPLINE admin panel > Channels > Snapchat. Then, click Start tracking in the Data tracking section.
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  11. Click Add in the Add Snapchat Pixel and convert API section.
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  12. Paste the Snapchat CAPI Access Token you copied into the corresponding field and click Save.
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