Synchronizing Products to Snapchat's Feeds – SHOPLINE Help Center

In this guide, you will learn how to bulk upload product information to Snapchat's Product Catalogs, so you can showcase and promote your products in users' Snapchat Feeds.

Snapchat Product Catalog Overview

The Snapchat Product Catalog empowers ecommerce merchants to showcase and advertise their products directly on the Snapchat platform. It functions as a centralized data repository containing detailed product information and attributes.

By leveraging the Snapchat Product Catalog, you can effortlessly synchronize your product data with Snapchat. This ensures that relevant products are displayed to users browsing the platform. Additionally, you can create engaging product ads directly within Snapchat, featuring product images, titles, prices, and more. Users can click these ads to be seamlessly directed to your website for further exploration and purchase.

Creating and managing your product catalog involves formatting your product data according to Snapchat's specifications. SHOPLINE's product synchronization feature simplifies this process, facilitating the upload of your product information to the Snapchat platform. By defining product categories, attributes, and pricing details, you guarantee accurate product presentation during user browsing and search activities on Snapchat.

The Snapchat Product Catalog unlocks powerful marketing capabilities. You can effectively promote and showcase your products, attracting potential customers and driving sales conversions. Furthermore, Snapchat's robust data analytics tools provide valuable insights into customer product interests and behaviors. This empowers you to optimize your marketing strategies and enhance overall marketing effectiveness.

What is a Snapchat Feed?

A Snapchat product feed is a data file containing essential information about your products, such as names, descriptions, prices, and website URLs. This file must adhere to Snapchat's specific format and structure to ensure seamless integration.

By creating and submitting a product feed, you can effortlessly synchronize your product data with Snapchat. This allows your products to be displayed and promoted directly on the platform. Regularly updating your product feed guarantees that the information displayed on Snapchat remains current and accurate, reflecting the latest details on your online store or website.

Snapchat product feeds typically come in two formats: XML or CSV. You can choose the format that best suits your needs and is compatible with the Snapchat platform. Each feed file needs to include a set of mandatory fields, like product ID, title, description, price, and image URL. Additionally, you can include optional fields like brand and category to provide richer product information.

Utilizing a Snapchat product feed empowers you to effectively manage and promote your products. This increases their visibility on Snapchat, attracting a wider audience of potential buyers. Furthermore, Snapchat offers advertising management tools to analyze your ad performance and optimize your advertising strategy, ultimately enhancing your overall marketing effectiveness.

Snapchat Feed Creation Process

Follow these steps to create a Snapchat feed:

Note: Before creating a Snapchat feed, ensure you have completed the authorization of your Snapchat assets and ad account.

In your SHOPLINE admin panel, go to Channels > Snapchat. Then, click Sync now in the Product syncing section.
In the Snapchat Shop product synchronization section, click Sync. The system will start product synchronization immediately.

After the synchronization is complete, you can view the results in the box on the Snapchat Shop product synchronization module.
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Snapchat Feed Field Rules

This table summarizes the mapping between SHOPLINE product fields and Snapchat feed fields, along with the processing logic for each field.

SHOPLINE Field	Snapchat Feed Field	Value Sync Logic
SKU ID	id	Fixed to the product SKU ID (i.e., the original SHOPLINE SKU ID)
Product name	title	Fixed to the content of product name
Product description	description	Fixed to the content of product description
Product link	link	Fixed to the content of product link (i.e., the product landing page link) Parameter Handling: Always append the parameter: SKU = {Product SKU ID}. Encoding Handling: When parsing links, RFC 2396 or RFC 1738 specification must be used for resolution. For example, the English comma is encoded as "%2C."
Product image link	image_link	Fixed to the product main image (i.e., prioritize the cover image of the corresponding product; if no cover image is set, use the SPU cover image) Encoding Handling: When parsing links, RFC 2396 or RFC 1738 specification must be used for resolution. For example, the English comma is encoded as "%2C."
Inventory	availability	If inventory tracking is enabled and out-of-stock sales is disabled for the product, and the product inventory is <=0, then set to out of Stock; otherwise, set to in Stock.
Original price	price	Fixed to the original price (i.e., if the original price exists and is not 0, use the original price; otherwise, use the sale price).
Sale price	sale_price	Fixed to the sale price (i.e., if the promotional price exists, use the promotional price; if the promotional price does not exist, continue to check -> if the sale price exists and is not 0, use the sale price; otherwise, use the original price).
Google product category	google_product_category	Fixed to the product type content (i.e., based on the default language, it takes the code value of the product type field, then, according to the Google category table, concatenates it into complete category information using ">" as a separator, for example, "Apparel & Accessories > Clothing").
Brand	brand	If the product brand field value exists, use the brand field value; otherwise, it’s left empty.
Condition	condition	Fixed text: new
Color	Color	Fixed to the product color
Material	Material	Fixed to the product material
Pattern	Pattern	Fixed to the product pattern
Sizes	Sizes	Fixed to the product size
Item group ID	item_group_id	Fixed to the product SPU ID (i.e., the original SHOPLINE SPU ID)

Snapchat Feed Filter Rules

This table summarizes the Snapchat feed filter rules and their explanations.

Rule	Description
Product is deleted from main site	Products in draft or deleted status are not displayed in the system.
Product is "delisted"	Products in delisted or archived status are marked as filtered.
Abnormal product type	Products that are not of a normal type.
Risk control frozen product	Products are in a frozen state.
Product title is empty	Product title is empty.
Product description is empty	Product description is empty.
Product brand is empty	Product brand is empty.
Product price is empty	Product price is empty.
Product main image link is empty	Product main image link is empty.
Hidden product	Product is set to hidden status.
Product's "sales channel" does not include "Snapchat"	Product's sales channel does not include Snapchat.
Product's "sales channel" does not include "Online Store"	Product's sales channel does not include Online Store.
Product's "sales channel" includes "Online Store" but the product is not yet online at the current time	Product is not yet scheduled for listing.

Product Sync Status Explanation

This table explains the different product statuses displayed in SHOPLINE's Snapchat Product Sync feature. The status is determined by aggregating the status of all SKUs within the corresponding product SPU. Here's a breakdown of the specific rules:

Sync Status	Explanation
All SKUs have the same status	The overall status is displayed as the same status shared by all SKUs under the SPU. For example, if all SKUs (a, b, and c) under the SPU are in Synced status, then the overall status will be displayed as Synced.
SKUs have different statuses, and there is at least one SKU in "Sync Failed" status	The overall status is displayed as Partial failure. For example, if SKU a is successful, SKU b fails, and SKU c is in progress, then the overall status will be displayed as Partial failure.
SKUs have different statuses, and there is no SKU in "Sync Failed" status	The overall status is displayed as Processing. For example, if SKU a is successful, SKU b is in progress, and SKU c is awaiting processing, then the overall status will be displayed as Processing.