Buy with Prime: Activating Amazon Buy with Prime on SHOPLINE – SHOPLINE Help Center

SHOPLINE offers a Buy with Prime app that seamlessly integrates Amazon's Buy with Prime (BwP) service into your online store. This app allows you to add a Prime button to your product, cart, and checkout pages, enabling customers to log in to their Prime accounts and enjoy fast, free shipping and free returns on eligible orders without leaving your store.

By using the Buy with Prime app, you can attract Amazon Prime members and boost your conversion rates.

Note: If you’re using a SHOPLINE OS 3.0 theme, you must manually add the delivery-card app block to the corresponding page in the theme editor to properly display the Buy with Prime banners and related information on the storefront. For details on App Block functions, setup steps, and which app features require App Block support, refer to the Help Center article "Integrating Apps into OS 3.0 Themes."

Application and Terms of Use for Buy with Prime

Eligibility Requirements

To offer Buy with Prime on your SHOPLINE store, your business must meet the following criteria:

Your store must sell products within the US.
Your store must ship products within the US.
Your store must have an active SHOPLINE plan.

Terms of Use

By using the SHOPLINE Buy with Prime app, you agree to comply with Amazon’s Buy with Prime service terms:

If you no longer meet Amazon's requirements or violate their terms, SHOPLINE may disable the Buy with Prime app on your store. For inquiries, contact Amazon BwP support directly through your Amazon BwP account.

Installing the App and Binding Your Account

Installing the App

To get started, install the Buy with Prime app by following these steps:

In your SHOPLINE admin panel, go to Apps and click Go to App Store.
Search for Buy with Prime and click Install.
Authorize the app to access your Amazon platform information, including products, customers, stores, orders, and shipping/delivery details.
Optionally, pin the app to the Apps section for easy access.

Binding Your Prime Account

To connect your Amazon BwP account, you'll need to provide API and Tag parameters:

Obtain API credentials:

1.1 Log in to your Amazon BwP account and follow the app's on-screen instructions to retrieve your API credentials.

1.2 Input these credentials into the designated fields in the app.

1.3 Click Next step.

Obtain Tag parameters:

2.1 Contact Amazon to request the necessary tag parameters.

2.2 Input the provided tag parameters into the corresponding fields in the app.

2.3 Click Bind account.

Wait for a moment, then your Amazon BwP account should be successfully linked to the SHOPLINE Buy with Prime app

Setting Up Product Synchronization

Linking Products and Enabling Prime Shipping on Amazon

After installing the Buy with Prime app and connecting your Amazon account, link your SHOPLINE products to Amazon and enable Prime shipping.

Obtain SHOPLINE product IDs through the following methods:

- Method 1: Copy an individual product ID from the product's details page.
- Method 2: Export a list of product SKU IDs from your SHOPLINE product list.

Log in to your Amazon account and link the SHOPLINE product IDs to corresponding Amazon product listings. Consult Amazon's support for specific instructions.
Activate Prime shipping for the linked products on your Amazon platform.

Syncing Inventory Locations

Once products are linked and Prime shipping is enabled, set the inventory location for SHOPLINE products to BwP. Choose between automatic or manual synchronization for inventory locations.

Automatic Sync (Recommended)

By default, the Buy with Prime app automatically sets the inventory location of linked products to Amazon BwP. To verify or adjust this setting:

In the app, go to Settings > Product settings.
Ensure that Auto-switch inventory settings is enabled.

Manual Sync

If you prefer manual control, you have two options to change the inventory locations:

Go to the product's settings page and change the inventory location to BwP in the Inventory module.
Go to the Buy with Prime app > Products > Manage products and manually adjust locations to BWP.

Note: If you do not set Amazon BWP as your default shipping location, your products may be assigned to multiple inventory locations.

Syncing Inventory Quantities

Synchronize inventory levels between Amazon and SHOPLINE for accurate stock management.

Automatic Sync (Recommended)

For seamless inventory management, it's recommended to enable automatic inventory synchronization. This ensures that SHOPLINE's inventory levels match Amazon's.

In the app, go to Settings > Product settings.
Ensure that Auto-sync Amazon inventory with SHOPLINE is enabled.

Note: Once automatic inventory synchronization is enabled, changes to inventory quantities can only be made on Amazon, and they will sync to SHOPLINE.

Manual Synch

If you prefer manual control, follow these steps to adjust the available inventory quantities:

In the app, go to Products > Manage inventory.
Click Sync to SHOPLINE, then update the Amazon available inventory and click Sync. Ensure that the available inventory on SHOPLINE is always less than or equal to Amazon's inventory to prevent overselling.

Notes:

If automatic syncing is disabled or fails, SHOPLINE inventory for Buy with Prime products might be distributed across different statuses (e.g., available, unavailable, allocated).
When a product is available for both Prime and non-Prime customers, all inventory is deducted from the BwP location. Manually adjust Amazon inventory for non-Prime sales to avoid overselling.

Displaying the Prime Sign-in Banner in Your Store

To enhance the checkout experience for Prime members, add the Prime button to your product, cart, and checkout pages.

Product Details Page

Access the Buy with Prime app and go to Settings > Display settings.
In the Product details page module, click Store design.
On the Products page, click Add component > Apps > delivery-card.
Drag and drop the delivery-card component to your desired location on the product page.
Save your changes. Then, visit your store's frontend to see the Prime sign-in banner on the product page.

Cart and Checkout Pages

Go to the Buy with Prime app's Settings > Display settings.
In the Cart and Checkout page module, select Display in Cart and/or Display on checkout page to enable the Prime button. Button placement on these pages cannot be customized.
Visit your store's cart and checkout page to check for the Prime sign-in banner.

Managing Prime Orders and Fulfillment

When a customer checks out using their Prime membership, the order will be marked as BWP and items fulfilled by Amazon will be labeled as Prime.

Viewing Buy with Prime Orders

You can view Buy with Prime orders in two ways:

SHOPLINE Orders: Access the Orders section in your SHOPLINE admin panel and filter for BWP orders.
Buy with Prime App: Go to Orders > Manage orders in the app to check order status and Amazon fulfillment sync information.

Managing Buy with Prime Shipping

Automatic Sync (Recommended)

If you've set up automatic sync, orders are automatically sent to Amazon for fulfillment once placed. Orders fulfilled by Amazon BwP will be marked as shipped. To enable automatic syncing:

Go to Settings > Order settings in your Buy with Prime app.
Select Auto-sync orders with Amazon.

Manual Sync

If you prefer manual sync, request fulfillment from Amazon using one of the following methods whenever you're ready to ship an order:

In the specific order: Click Shipment request for the Buy with Prime items. The items will then be synced with Amazon for fulfillment. You can also update the fulfillment request status using the Request Fulfillment API in SHOPLINE.
In the Buy with Prime app: Select the order and sync it. This will send the order to Amazon for fulfillment.

Once Amazon BwP ships the item, Buy with Prime will update the shipping information in your SHOPLINE order.

Notes:

If you've selected manual sync, please process fulfillment requests promptly to ensure a seamless experience for your Prime customers.
When a customer purchases an item using Buy with Prime, SHOPLINE will send the order to Amazon for fulfillment. Please do not use other fulfillment channels to avoid duplicate shipments.
When non-Prime members purchase your product, the item will still be shipped from the BwP location. After shipping, be sure to update the inventory at the BwP location. You can do this in Amazon or manually sync it through the SHOPLINE app.

Checkout Process for Prime Members

Prime members using their Amazon account credentials with Buy with Prime do not need to create a new account or enter personal information during checkout. To place an order, they need to:

Click the Prime button to add an SKU to their cart. Multiple items of the same SKU can be added.
Select the Buy with Prime option to proceed with checkout.
Log in to their Amazon account to verify Prime membership.

- Prime members: If the customer is a Prime member, they will be directed to the page where they logged in. They can proceed to checkout using the saved shipping address.
- Non-Prime members: If the customer is not a Prime member, they can choose to start a Prime trial or purchase a Prime membership. If neither option is desired, they'll be directed to the product page for standard checkout.

Review purchase details and complete payment to finalize the order.

Deactivating the Buy with Prime App

To remove the Buy with Prime app from your SHOPLINE store:

Go to the Apps section in your SHOPLINE admin panel and locate Buy with Prime.
Click the more options icon and select App removal.
Provide a reason for removal and click Delete.

Notes:

After uninstalling the app, orders already sent to Amazon for fulfillment will continue to be processed by Amazon. Manually update the order status in SHOPLINE once items are shipped.
For orders not synchronized to Amazon, you need to decide whether to fulfill them and manually update the order and shipment information based on the actual situation.

FAQs about Buy with Prime

If you have any additional questions, please refer to the "FAQs about Buy with Prime."