Once you've configured Audience, the system will automatically generate lists of various audiences based on your store's attributes and upload them to your connected media platform ad accounts. Then, you can set up your ad campaigns in the media platforms. 

In This Article

• Connecting Meta
• Configuring The Audience Settings
• Using SHOPLINE-generated Audiences on the Meta Platform

 

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Connecting Meta Assets

To use the Audience feature, you must first install SmartIntellect in your SHOPLINE admin panel and complete the authorization of your Meta Business Manager (BM) and ad account. You can check your current account status by logging into your SHOPLINE admin panel. Learn more about how to authorize Meta assets. 

 

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Configuring The Audience Settings

Follow the steps below to set up your audiences:

1. From your SHOPLINE admin panel, go to Apps and open SmartIntellegent. Install it from SHOPLINE App Store if you haven’t. 
2. In SmartIntellect, go to Advertisement > Audience.
3. Click the Get Started button.
   
4. On the Activate Data sharing page, click Enable Sharing to agree on data sharing. Once accepted, you can start using the Audience feature.
   
5. In the pop-up card, select the ad account(s) you want to connect to by clicking the Connect button next to them. Click Next to continue.
   

   Note: Ensure your SmartIntellect is successfully connected to your Meta Business Manager account and ad account, and you also agree to Meta’s Custom Audience Terms of Service.

   
6. Select your targeted region(s). Currently, only the U.S. and U.K. are supported. Click Confirm once finished.
   
7. You’ll be redirected back to the Audience page. Three Audience models (Retargeting, Prospective, or Lookalike) are provided. Choose the model you want to use and click the Calculate button.
   
8. SHOPLINE will sync the generated Audience to your connected Meta ad account within 1-2 days. You can then use the audience segments for your ad campaigns.

 

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Using SHOPLINE-generated Audiences on the Meta Platform

Follow the steps below to use the audiences on the Meta Platform.

 

Viewing SHOPLINE-generated Audiences

1. Log in to your Meta Ads Manager.
2. From the left navigation bar, go to the Audiences section.
3. You'll see a list of audiences that includes the ones uploaded by SHOPLINE.
   

 

Creating a New Ad Campaign

1. From the left navigation bar, go to the Campaigns section. 
2. In the Campaigns tab, click the Create button.
   
3. In the pop-up dialog, choose your campaign objective.
   
4. Continue setting up the ad configurations, including target audience, budget, and schedule.
5. Locate the Advantage+ audience section and select your SHOPLINE audience from the Custom audiences dropdown menu.
   

 

Configuring Ad Content

1. Upload your Ad creative, including images, videos, and text.
2. Ensure the ad content is relevant to your target audience to improve ad effectiveness.