Smart Feed is a powerful feed management tool that helps you easily manage and optimize product information, and upload the information to Google Merchant Center (GMC) and other advertising platforms, hence to display your products on advertising platforms. In short, Smart Feed ensures the product information in your advertisements are up to date. This highly dynamic product information can be further used to create advertising campaigns, hence increasing views and order conversion of products at the store, and generating high-quality product feeds for advertising platforms. Let’s learn what Smart Feed has to offer.
Real-Time Automatic Updating of Product Information in Feeds
In comparison with the 24-hour manual update of traditional feed tools, Smart Feed is connected to products in store’s admin panel for automatic updates in real time, which greatly improves the upload efficiency of feeds and streamlines the overall business process.
In traditional operations, you need to manually synchronize products to GMC after you edit the products from your admin panel. There will be a large delay in this period, and the operations are labor-intensive and time-consuming. If the information edited is critical, such as price changes, this kind of delay poses a serious impact on store operation.
The automatic synchronization of Smart Feed in real time can meet the ever-changing needs of yours. There is no need to worry about missed steps or upload efficiency. You are rest assured that information in your store’s admin panel is consistent with that in GMC.
Data for the Custom Product Attribute Field and Rules
In Google Shopping, the more complete product information is displayed, the more likely it attracts customers. Therefore, feed tools should support more comprehensive field editing.
With Smart Feed, you can edit the product attribute fields more flexibly and comprehensively, hence to effectively upload product information to Google Merchant Center, which contributes to product communication afterwards.
Previous feedback shows that missing key field information not only undermines order conversion, but also results in regulatory risks. Such fields, including product type, SEO title and description, and shipping weight, are addressed by Smart Feed. It also supports 61 product attribute fields including title, description, and custom tags, so that you can optimize product information and generate higher-quality product feeds.
Intelligent Filtering and Diagnosis Reduces the Risk of Account Blocking
Where a large number of product SKUs and complicated rules exist, it will take quite some time to pinpoint the issue and make adjustments should an upload fails.
This is a frequently-seen and inevitable situation in real life, which requires large efforts and greatly reduces the processing efficiency. Frequent failures can easily trigger rules and expose to the risk of account blocking.
Smart Feed offers an intelligent filtering function to ensure the compliance of uploaded products. Smart Feed filters non-compliant product information in the store’s admin panel according to the requirements of uploading media (such as Google, Pinterest and TikTok), hence to ensure the compliance of uploaded products and avoid the risk of account blocking due to violations.
Apart from smart filtering, the Smart Feed Diagnosis Center can also diagnose your store in advance before uploading the feed, provide timely guidance and suggestions, and keep you from energy loss resulting from upload failures.
Batch Editing Improves Operational Efficiency
In the operation of cross-border e-commerce, strategy adjustment is quite common. However, if it is stuck in the product step, operation efficiency will be seriously impacted.
For example, for a number of holiday events in a row, different discounts and descriptions apply, and manually changing all this information would be very troublesome.
Smart Feed supports batch modification of product attribute fields. Whether it is batch modification for holiday promotion, or batch supplements for field errors and omissions, you can optimize easily with Smart Feed, saving a lot of time for repeated editing and improving operational efficiency.
Supporting Multi-Channel Management Including Pinterest and TikTok
In addition to the mainstream Google channel, more and more merchants want to try advertising on Pinterest, TikTok and other platforms. However, due to the lack of a professional feed tool, it is difficult to create the directory ads.
Smart Feed supports generating feed uploads in the XML format for Pinterest and TikTok channels. With Smart Feed being the tool, you can upload multi-channel feeds and manage them all together.
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