EasyRank SEO & GEO All-in-one: Using Advanced SEO and GEO Features – SHOPLINE Help Center

Take your SEO strategy to the next level with EasyRank SEO & GEO All-in-one's advanced features. Once you've set up the fundamental SEO settings in the EasyRank SEO & GEO app, you can delve deeper into its advanced features to further optimize your website.

This article will guide you through using keyword analysis, structured data, and AI-powered content generation to optimize your website for search engines and improve organic traffic.

Performing Keyword Analysis

Keyword analysis is essential for identifying the most relevant search terms to target in your SEO strategy. Follow these steps to utilize EasyRank SEO & GEO's keyword analysis tool:

From the app's homepage, go to Keywords Analysis under the Advanced SEO Optimization section.
Enter your product category or core keywords into the search bar. Alternatively, use the app's algorithm-recommended keywords. Then, choose the target region for your keywords and click Search.
The search results will be displayed below. Use the advanced search features and filters to refine your results:

Broad Match (Default) vs. Related: Toggle between these options to view keywords that broadly match your search term or are closely related to it.
All (Default) vs. Question: Switch between viewing all search results or focusing on question-based searches (e.g., "how to...," "what is...").
Other Metrics: Utilize metrics like search volume, keyword difficulty (KD), search intent, and cost per click (CPC) to filter results based on your specific needs.

Once you've identified the most suitable keywords, select the desired keywords and click Batch Export or Export All to download them for further analysis.

Creating Structured Data

Structured data provides search engines with valuable information about your website's content, enhancing your visibility and rankings. Follow these steps to create structured data using EasyRank SEO & GEO:

From the app's homepage, go to Structured Data under Advanced SEO Optimization.
Enable the appropriate schemas based on your website's content. Each schema's effect will be displayed in the corresponding section on the right:

Product & Review Schema: Shows product details in search results, such as ratings, reviews, price, and stock status. This makes your product listings more informative and encourages customers to click.
Merchant Delivery & Return Policy Schema: Shows shipping costs, estimated delivery times, return fees, and return deadlines in search results. This helps customers understand your shipping and return policies before they click, improving their shopping experience.
FAQ Schema: Helps search engines identify the questions and answers on your page. Google can then display them as expandable FAQ results in search, which can improve click-through rates. For detailed steps, see Setting Up FAQ Schema for AI Search (GEO).
Article Schema: Helps search engines identify a page as an article. It provides details such as the title, description, author, publish date, cover image, and publisher, so search engines can better understand and index your articles.
Organization Schema: Helps search engines better understand your company or brand and display your information in a knowledge panel in search results.
Breadcrumb Schema: Shows where a page sits in your site’s structure (for example, Home > Bags > Handbags). This helps customers see where they are and browse your site level by level.
Collection Schema: Creates structured data for your collection pages, helping search engines recognize your store’s product categories.
Blogs Schema: Creates structured data for your blog pages, helping search engines recognize your store’s blog content.

In the top banner, click Go ahead to access the theme editor. In the editor, enable the EasyRank SEO & GEO app.

After completing the setup, use the Google Rich Results Test to verify the implementation of your structured data.

Generating AI-Powered Content

AI-generated content can significantly streamline your content creation process while maintaining high quality. This section explores how to use EasyRank SEO & GEO's AI tools to generate various types of content.

Creating Blog Posts

From the app's homepage, go to Advanced SEO Optimization > AI tools > Generate a blog with one click.
In Step 1, determine the topic of the article: Enter core keywords, specify the word count, select the output language, and provide the central idea of the article. Then, click Start AI generation.
In Step 2, review the article framework: The AI will generate the title, outline, and meta description. If you're not satisfied, click the AI generation icon to regenerate the content until it meets your expectations. Then, click Generate full article.
In Step 3, refine and publish the article: Review the generated article. If needed, click Change it in the lower-left corner to have the AI create another version. Alternatively, you can edit, save it as a draft, or publish the article directly.

Using AI copywriting assistant

From the app's homepage, go to Advanced SEO Optimization > AI tools > AI copywriting assistant.
Select the type of content you want to generate. Below is an example using Sales Copy:

2.1 Select the application scenario for the copy.

2.2 Enter the Product/Brand Name, provide a brief description of your product, and choose the desired tone for the copy.

2.3 Click Set Language in the top right corner to select the language for the content.

2.4 Click Start Generating.

The AI will generate several versions of the copy. You can choose to Copy, Save, or Load more similar versions. Saved versions will be stored in the Save tab.
In the Save tab, you can further copy and paste your preferred version into the rich text editor on the right and use the available features to improve formatting and layout.
Finally, use the generated copy according to your specific needs. For example, go to Online Store > Page to create a custom page, paste the AI-generated content, and publish it on your website.