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Guide to Advanced SEO Settings with EasyRank SEO

 

Take your SEO strategy to the next level with EasyRank SEO All-in-One's advanced features. Once you've set up the fundamental SEO settings in the EasyRank SEO app, you can delve deeper into its advanced features to further optimize your website. 

This article will guide you through using keyword analysis, structured data, and AI-powered content generation to optimize your website for search engines and improve organic traffic.

 

In This Article

 

 

Performing Keyword Analysis

Keyword analysis is essential for identifying the most relevant search terms to target in your SEO strategy. Follow these steps to utilize EasyRank SEO's keyword analysis tool:

  1. From the app's homepage, go to Keywords Analysis under the Advanced SEO Optimization section. 
  2. Enter your product category or core keywords into the search bar. Alternatively, use the app's algorithm-recommended keywords. Then, choose the target region for your keywords and click Search.
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  3. The search results will be displayed below. Use the advanced search features and filters to refine your results:
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    • Broad Match (Default) vs. Related: Toggle between these options to view keywords that broadly match your search term or are closely related to it.
    • All (Default) vs. Question: Switch between viewing all search results or focusing on question-based searches (e.g., "how to...," "what is...").
    • Other Metrics: Utilize metrics like search volume, keyword difficulty (KD), search intent, and cost per click (CPC) to filter results based on your specific needs.
  1. Once you've identified the most suitable keywords, select the desired keywords and click Batch Export or Export All to download them for further analysis.
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Creating Structured Data

Structured data provides search engines with valuable information about your website's content, enhancing your visibility and rankings. Follow these steps to create structured data using EasyRank SEO:

  1. From the app's homepage, go to Structured Data under Advanced SEO Optimization.
  2. Enable the appropriate schemas based on your website's content. Each schema's effect will be displayed in the corresponding section on the right:
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    • Breadcrumb Schema: Indicates the navigation path within your website hierarchy.
    • Logo Schema: Specifies the image Google Search should use as your organization's logo.
    • Product & Review Schema: Provides detailed product information, including ratings, reviews, price, and stock status.
    • Merchant Delivery & Return Policy Schema: Specifies shipping costs, estimated delivery times, return fees, and return deadlines.
    • Collection Schema: Represents collections of items. (e.g., product categories).
    • Blogs Schema: Represents blog posts.
  1. Click Go to settings in the SERP Display HowTo and SERP Display FAQ sections, and follow the instructions to complete the configurations.
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    • SERP Display HowTo: Indicates your content as a step-by-step guide.
    • SERP Display FAQ: Represents frequently asked questions and answers on a specific topic.
  1. In the top banner, click Go ahead to access the theme editor. In the editor, enable the EasyRank SEO app.
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After completing the setup, use the Google Rich Results Test to verify the implementation of your structured data.

 

 

Generating AI-Powered Content

AI-generated content can significantly streamline your content creation process while maintaining high quality. This section explores how to use EasyRank SEO's AI tools to generate various types of content.

Creating Blog Posts 

  1. From the app's homepage, go to Advanced SEO Optimization > AI tools > Generate a blog with one click.
  2. In Step 1, determine the topic of the article: Enter core keywords, specify the word count, select the output language, and provide the central idea of the article. Then, click Start AI generation.
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  3. In Step 2, review the article framework: The AI will generate the title, outline, and meta description. If you're not satisfied, click the AI generation icon to regenerate the content until it meets your expectations. Then, click Generate full article.
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  4. In Step 3, refine and publish the article: Review the generated article. If needed, click Change it in the lower-left corner to have the AI create another version. Alternatively, you can edit, save it as a draft, or publish the article directly.
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Using AI copywriting assistant

  1. From the app's homepage, go to Advanced SEO Optimization > AI tools > AI copywriting assistant.
  2. Select the type of content you want to generate. Below is an example using Sales Copy:
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2.1 Select the application scenario for the copy.

2.2 Enter the Product/Brand Name, provide a brief description of your product, and choose the desired tone for the copy.

2.3 Click Set Language in the top right corner to select the language for the content.

2.4 Click Start Generating.

  1. The AI will generate several versions of the copy. You can choose to Copy, Save, or Load more similar versions. Saved versions will be stored in the Save tab.
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  2. In the Save tab, you can further copy and paste your preferred version into the rich text editor on the right and use the available features to improve formatting and layout.
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  3. Finally, use the generated copy according to your specific needs. For example, go to Online Store > Page to create a custom page, paste the AI-generated content, and publish it on your website.

 

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