Updated and effective on October 31st, 2024
Introduction
Multichannel Connect is an Application designed for e-commerce merchants ("You" or "Merchant") to seamlessly connect multiple channels (like Amazon, eBay, ect.) to your SHOPLINE store and manage listings, orders and inventory on one platform ("Multichannel Connect" or "the App").
When you use the App, we may collect, receive, and use personal information about you (including your employees and/or those who operate the business on your behalf) and / or your customers that you provide. We understand the importance of personal information to you and your customers (collectively, "personal data subjects") and are committed to maintaining the security of information on the App.
Before using the App, please read and thoroughly understand this Privacy Policy, and use the products and/or services related to the App after confirming that you fully understand and agree to it. If you do not agree with any of the contents of this Policy, you should immediately stop using the App and any Multichannel Connect service.
I. How we collect and use personal information
We collect, receive, and use personal information about the subject of personal information that you voluntarily provide while using the App, that arises from your use of the App, and that we obtain from third parties, by the principles of legality, propriety, and necessity, to perform the functions described in this Privacy Policy. Unless otherwise required by law, we will only do so with your consent and authorization. Please also make sure that you have obtained your customer’s explicit consent and authorization.
The information we collect | Purpose of Information Collection and Usage |
The personal information you provide to us about yourself and your employees or authorized persons, such as user name, email address, and phone number. | To verify the identity of you or your employees and authorized persons, to provide you with information related to the use of the App (such as contacting you regarding the use of or problems with the App, or sending you a bill or invoice), and to promote new features or services of the App to you. |
The customer information you import into the App includes user name, email address, and phone number. The recipient information you import into the App includes recipient, recipient's contact information (phone/email), recipient's address.. |
To provide you with the function of managing orders from multiple platforms, and other features in the App. |
The exception of consent with authorization
According to applicable laws and regulations, the consent of the Personal Data Subject is not required for the collection and use of their personal information under the following circumstances:
- Related to the performance of obligations under laws and regulations;
- Directly related to national security or national defense security;
- Directly related to public safety, public health and major public interests;
- Directly related to criminal investigation, prosecution, trials and enforcement;
- For the purpose of safeguarding the life, property and other major legitimate rights and interests of the Personal Data Subject or any other person, but it is difficult to obtain the authorization and consent of that person;
- The personal information involved is disclosed to the public by the Personal Data Subject;
- Necessary for signing and performing the contract as required by the Personal Data Subject;
- Collection from lawfully and publicly disclosed information;
- Maintenance as necessary for the safe and stable operation of the Platform, such as troubleshooting;
- Other circumstances as stipulated by laws and regulations.
II. How we use cookies and other similar tracking technologies
(i) What are Cookies
A cookie is a small file that is stored by a web server on a personal data subject’s computer, cell phone, or other smart terminal devices when the subject of personal information logs on to a website or views web content, usually containing identifiers, site names and some numbers and characters. Cookies may store user preferences and other information.
(ii) How to use cookies
When a personal data subject uses the App, we may collect his or her device model, operating system, device identifier, and login IP address information, as well as cache his or her browsing and click information to check his or her network environment through cookies or similar technologies. Through cookies, we can identify the identity of the personal data subject when he/she visits the App, continuously optimize the user-friendliness of the App, and adjust the App according to their needs. The personal data subject can also change the settings of the browser so that the browser does not accept cookies from our website, but this may affect his or her use of some of the website’s functions.
(iii) How to manage cookies
Personal data subjects can manage or remove certain types of tracking technologies according to their preferences. Many web browsers have a "Do Not Track" feature, which sends a "Do Not Track" request to a website.
In addition to the controls we provide, the personal data subject can choose to enable or disable cookies in the Internet browser. Most Internet browsers also allow the personal data subject to choose whether to disable all cookies or only third-party cookies. Most Internet browsers accept cookies by default, but this can be changed. For more information, please refer to the help menu in the Internet browser or the documentation that came with the device.
The following links provide instructions on how to control cookies in all major browsers.
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- IE: https://support.microsoft.com/en-us/help/260971/description-of-cookies
- Safari (desktop version): https://support.apple.com/kb/PH5042?locale=en_US
- Safari (mobile version): https://support.apple.com/en-us/HT201265
- Firefox Streamer: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US& redirectslug=Cookies
- Opera: https://www.opera.com/zh-cn/help
If the personal data subject uses another browser, please refer to the documentation provided by the browser manufacturer.
Personal data subjects can delete existing tracking technologies in the App by clearing the cache.
When a personal data subject is browsing a page in a non-logged-in state, we collect cookie information necessary to implement the browsing function to provide the corresponding service to the personal data subject.
Please be aware that if a personal data subject refuses to use or clear existing tracking technology, the user settings will need to be changed personally at each visit, and we may not be able to provide a better experience to the personal data subject and some features may not function properly.
III. How we share, transfer, and disclose personal information
(i) Sharing
We do not share personal information with any third party unless one or more of the following circumstances exist.
- Based on the personal data subject’s request or with their prior express authorization or consent.
- In connection with the performance of our obligations under laws and regulations.
- Directly related to national security, national defense security.
- Directly related to public safety, public health, and significant public interest.
- Directly related to a criminal investigation, prosecution, trial, and enforcement of judgments
- To protect the life, property, and other significant legal rights and interests of the subject of personal information or other individuals, but it is difficult to obtain the person’s consent.
- The personal information involved is disclosed to the public by the subject itself.
- The personal information involved is collected from lawful public disclosures.
- Sharing with Affiliates: To provide you with Multichannel Connect, to recommend information that may be of interest to you, to identify user account anomalies, and to protect the personal property of Multichannel Connect affiliates or other users or the public from harm, you understand and agree that personal information about you and your customers may be shared with our affiliates. We will only share personal information as necessary and subject to the purposes stated in this policy, and we will seek your authorization again if we share sensitive personal information or if an affiliate changes the purpose for which personal information is used and processed.
(ii) Transferring
In principle, we do not transfer control of personal information to any third party, except:
- Based on the personal data subject's request, or with your prior express authorization or consent.
- In connection with the performance of our obligations under laws and regulations
- Directly related to national security or national defense;
- Directly related to public safety, public health, and vital public interests;
- Directly related to criminal investigations, prosecutions, trials, and enforcement of judgments, etc.;
- To safeguard the life, property, and other major legitimate rights and interests of the subject of personal information or other individuals, but it is difficult to obtain the consent of the person's authorization;
- The personal information is disclosed to the public by the subject of personal information;
- The collection of personal information is from information that is lawfully and publicly disclosed; or
- Transfer of personal information in the event of acquisition, merger, reorganization, bankruptcy, or change of the operating entity of the company.
Please be informed that if there is a need to transfer the information for the above reasons, we will inform you of the purpose, type, and transferee of the information (if sensitive information is involved, we will also inform you of the content of the sensitive information involved) before the transfer, and we will transfer the information after obtaining your consent unless otherwise provided by laws and regulations. The changed operator will continue to fulfill its responsibilities and obligations under this Privacy Policy. If we go bankrupt or cease operations and there is no successor, we will delete or anonymize your personal information.
(iii) Public Disclosure
In principle, we will not release personal information about you to the public or unspecified groups of people except as required by contract with you or by applicable law or regulation.
IV. How you can manage your personal information
(i) Access and amend personal information
If you want to access or amend your personal information, you can contact us, and we will promptly respond to your request after verifying your identity, except as otherwise provided by law or regulation or otherwise agreed in this Privacy Policy.
(ii) Deletion of personal information
You may contact us to request the deletion of your personal information in the following circumstances, except where data anonymization has been performed or where otherwise required by law or regulation.
- We collect and use personal information in violation of the law, administrative regulations, or the agreement with you.
- If we share or transfer personal information to a third party in violation of laws and regulations or violation of our agreement with you, we will immediately stop the sharing or transfer and notify the third party of its deletion promptly.
- You terminate your use of the App and any Multichannel Connect, including through cancellation.
- Other circumstances stipulated by laws and regulations.
We may ask you to verify your identity before deleting the information to protect the security of your account. When we decide to respond to your deletion request, we will delete your information from Multichannel Connect as soon as possible. However, we may keep your communications and transaction history for as long as we are legally permitted to do so due to regulatory requirements to combat crime and protect national security, but we will not make any use of it. Please be aware that we may not delete your information from the backup system immediately, but will delete it when the backup system is updated.
(iii) Cancellation of accounts
You acknowledge and understand that the cancellation of your account on the App will result in your permanent loss of access to your account and the data contained in your account. We will cancel your account after we have verified your identity and negotiated with you to process the assets in your account. We will promptly delete or anonymize your personal information after canceling your account unless we are required by law to retain personal information.
The cancellation of your account is irreversible. Once your account is canceled, we will no longer collect your personal information and provide you with the App, so we suggest you cancel your account carefully.
(iv) Response to requests
To fulfill your rights as a user as described in this section, or if you have any questions, complaints, comments, or suggestions, you may contact us through the contact information provided under this Privacy Policy. To ensure security, we may request user identity verification before processing your request. In principle, we will verify your user identity and respond to your request within 15 business days of receiving it.
In principle, we do not charge a fee for reasonable requests. For requests that are repeated several times over some time, we will charge a fee at cost, as appropriate, and for requests that require excessive technical means (e.g., require the development of new systems or fundamental changes to current practices), or where other significant difficulties exist, we will provide you with an alternative method.
We will deny your request if there are circumstances:
- Related to the fulfillment of obligations under laws and regulations
- Directly related to national security or national defense security
- Directly related to public safety, public health, or significant public interest
- Directly related to criminal investigations, prosecutions, trials, enforcement of judgments, etc.
- There is sufficient evidence that the user has subjective malice or abuse of rights
- To protect the life, property, and other significant legitimate rights and interests of the user or other individuals, but it is difficult to obtain his or her authorized consent.
- Responding to the user's request will lead to serious damage to the legitimate rights and interests of the user or a third party.
- Where commercial secrets are involved.
Please know that you should respond directly to requests for personal information from your customers (not direct customers of the Platform). Unless we receive a request for assistance from you, we will either forward the request we receive from your client to you or ask the client to come to you directly for assistance.
V. How we save and protect personal information
(i) Retention period
We will continue to store your and your customer’s personal information for you for the duration of your use of Multichannel Connect. We undertake to store your and your customer’s personal information for the minimum time necessary to fulfill the purposes for which you and your customers are authorized to use it, unless otherwise required by law or regulation or otherwise agreed to by the subject of the personal information.
If you cancel your account, voluntarily delete the above information, or if we cease operations for any reason, we will cease collecting your personal information and delete or anonymize the personal information we have collected, as required by law and regulation.
(ii) Preservation of territory
We offer the App in several countries, and you understand that we may transfer the information and data you provide to us for storage or processing outside of your country/region. Generally, your personal information will be stored in Singapore, and the United States.
(iii) Protection of personal information
We take the security of your personal information very seriously. We have adopted industry-standard security technology measures and supporting organizational structure and management system to protect your personal information from disclosure, destruction, misuse, unauthorized access, unauthorized disclosure, or alteration to the maximum extent possible, including (a) technical measures for data security, (b) organizational and management measures for data security, (c) contractual obligations for data security, and (d) handling of security incident.
VI. How to update this privacy policy
We may amend the terms of this Privacy Policy from time to time, and such amendments form part of this Policy. If such revisions result in a material reduction of your rights under this Policy, we will notify you before the revisions take effect by prominently displaying the revisions on our home page or by sending you an email or other means of notice. In such cases, if you disagree with this Policy, or disagree with the changes or updates to this Policy, you may choose to stop using the App or cancel your account. However, please be aware that your actions and activities before the cancellation of your account and before the cessation of your use of the App are still governed by this Policy.
VII. How to contact us
If you have any questions, comments, or suggestions regarding the contents of this policy, you may contact us at erp@shopline.com or privacy@shopline.com.
VIII. Definition
You: Refers to the user and/or its employees and/or developers who register, connect, and use Multichannel Connect and/or other persons authorized to operate the App.
Personal Information: Information recorded electronically or otherwise that can identify a specific natural person or reflect the activities of a specific natural person, either alone or in combination with other information.
Deletion: The act of removing personal information from a system involved in the implementation of daily business functions so that it remains unavailable for retrieval and access.
Anonymization: The process of technically processing personal information in such a way that you cannot be identified or associated with it, and the processed information cannot be recovered.
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