Integrating Facebook SDK For Better Advertising Performance
The Facebook SDK (Software Development Kit) by Meta is an event-based analytics tool that tracks user’s in-app actions, such as installing the app, viewing content, or making purchases. Integrating it with your mobile app allows you to collect customer behavior data within your app and analyze key in-app interactions, such as installing the app, adding payment information, viewing content, and making purchases. These insights help improve ad campaign ROI and increase conversion rates.
The Benefits of Integrating the Facebook SDK
Ad Optimization and Targeted Marketing
The Facebook SDK enables you to better track customer behavior within your mobile app, providing more precise data for Facebook ad targeting. You can create more targeted ad audiences based on customer’s in-app actions, which optimizes ad performance and reduces customer acquisition costs (CPA).
Boosting App Installs
By integrating the Facebook SDK, you can track and measure the effectiveness of app install ads, gaining insights into which ad channels and content are most effective in encouraging customers to download the app.
Ad Retargeting
The Facebook SDK allows you to leverage Facebook’s dynamic ads to retarget customers who have previously visited your app but didn’t complete a purchase. For example, displaying ads related to the products customers previously viewed can help increase conversion rates.
Data Insights and Behavior Analysis
Through Facebook SDK integration, you can gather in-app customer behavior data and combine it with Facebook’s analytics tools for in-depth customer insights. This data enables merchants to better understand customer purchase journeys and behavior preferences, helping refine product and marketing strategies.
Enabling the Facebook SDK
To enable the Facebook SDK, you first need to:
- Add both Android and iOS platforms to your Facebook application.
- Obtain your Facebook App ID and access token.
Refer to this article for more details. If you haven't created a Facebook application, refer to Enabling Customer Login with Facebook Account to create a web application before proceeding.
Return to your SHOPLINE admin panel and follow the steps below to enable the Facebook SDK:
- Go to Apps > Shopper App.
- Go to the App Publish tab and click the Edit button in the Application integration section.
- Turn on the toggle of Facebook SDK.
- Enter the Facebook App ID and Access Token, then click OK to complete the setup.