Managing Traffic Allocation between Your Credit Card Payment Providers

To help you better determine the performance of your credit card payment providers, SHOPLINE offers a feature that lets you allocate a percentage of traffic to each provider. This also improves the success rate and boosts sales opportunities.

Feature Overview

This feature allows you to enable multiple credit card payment providers and allocate transaction traffic between them. You can designate one as the primary provider and another as the secondary provider at a time. The system will direct your customers to complete transactions via either of the providers based on the defined ratio. For example, with a 7:3 ratio of traffic allocation, you’ll find 70 go with the primary provider and 30 with the secondary provider, out of a total 100 customers. 

Adding a Payment Provider

Before you can allocate traffic, you need to enable at least one payment provider:

1. From your SHOPLINE admin panel, go to Settings > Payments.
2. Click the Add button in the Add a credit or debit card section. 
3. Select your desired payment provider.
4. Follow the instructions to complete the setup and click Add [the payment provider].
5. In the pop-up window, specify it’s the primary or secondary provider. If this is your first time to set up a payment provider, it’ll automatically be the primary provider.
6. Repeat the above steps to add another provider.

Configuring Traffic Allocation

Once you have enabled at least two providers, you are able to allocate traffic to each provider.

1. In Settings > Payments, click the Set up button in the Credit card advanced settings block on the right.
2. In the Current settings section, a flowchart displays your primary and secondary providers, indicating the route that a credit card transaction goes to. Allocate the traffic percentage between them by clicking the pencil icon of the secondary provider.
   

   Note: Identify the primary provider by the Primary provider label. Add the secondary provider at this point if you haven’t.

3. In the pop-up window, specify the percentage for each. At this point, you are able to change your secondary provider if need be.
4. Click Complete and then click Update.

Changing Primary and Secondary Providers

You can change the primary and secondary provider at any time.

• To change the primary provider, click the pencil icon of it. Select from the enabled providers or add a new provider.
• To change the secondary provider, click the pencil icon of it. Select from the dropdown menu or add a new one.

Important Notes

• As transaction volumes increase over time, the allocation becomes more accurate.
• Traffic allocation is recalculated every 24 hours. This means your percentage modification may not take effect immediately. 
• It is advised to always retain the primary provider. Without it, the credit card payment option will not appear on the checkout page. 
• If you run businesses across multiple markets with our Markets feature, you have the flexibility to activate specific payment providers for each market in Market > Payments if primary and secondary providers are configured.
• Only the primary provider is available when you configure Payment method sorting and Payment method hiding in Settings > Checkout Settings.
• If you are using the Checkout Customizer app, payment providers available for configuration may differ. 

Monitoring the Performance of Payment Providers

The Conversion analysis section provides a dashboard with detailed metrics on your primary and secondary providers for a selected time frame:

• Payment success rate within the specified time frame.
• Total number of payment attempts (cumulative).
• Total number of successful payments (cumulative).