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Smart Feed: Guide to Feed Migration

The Smart Feed Migration feature simplifies transferring product data from services like Shopify or other e-commerce systems to SHOPLINE, ensuring seamless synchronization with Google Merchant Center (GMC), Meta, and Snapchat advertising platforms. It maintains consistent product IDs during migration, ensuring effective ad tracking and compliance with data standards required by each platform.

 

 

Feature Overview

The Smart Feed migration feature provides step-by-step guidance to help you complete the migration of product feeds, ensuring that all information complies with advertising channel standards. This feature is particularly suitable for merchants who need to synchronize product data in bulk or filter products based on specific criteria.

Advantages:

  • Efficient Data Synchronization: Migrate products in bulk, minimizing manual efforts.
  • Flexible Configurations: Adjust upload rules and field settings per platform requirements.
  • Intelligent Filtering: Automatically exclude non-compliant products.
  • Consistent Product IDs: Ensure accurate ad tracking across platforms. For Google, product ID comparison is supported by importing TSV files, ensuring data accuracy.

 

 

Accessing the Feed List

  • Path: Log into SHOPLINE > Open Smart Feed > Access your Feed list.
  • Supported platforms: Google, Meta, and Snapchat
    • Google: Features TSV field comparison for data accuracy checks.
    • Meta & Snapchat: Offers field previews for compliance verification.
  • Setting up Feed rules: click the Set Feed rules button to access the configuration page and set up rules.

 

 

Configuring Product Upload Scope

Specify the scope of products that will be synchronized with the advertising platform.

Select product upload range

  • Product source:
    • All Products
    • Product collections
    • Product tags
    • Custom Rules
  • Product variants:
    • All Variants
    • Only the first Main Variant

Set filtering rules

Ensure non-compliant products will not be synchronized with the advertising platform.

  • Filter sensitive products: Select Yes to remove items containing flagged terms. Click Sensitive Terms Library to view the complete list.
  • Filter non-compliant clothing items: Select Yes to exclude items missing required details like color or size from synchronization.
  • Filter specific products: Select Yes to automatically exclude items violating platform policies.

 

 

Previewing Upload Scope (Google Channel Exclusive)

Preview the scope of products that will be uploaded to Google to ensure field accuracy before configuring field rules.

  • Sample Preview: Up to 10 products are sampled. Product ID, images, Smart Feed status, and TSV comparison results are shown. Mismatched fields are highlighted with detailed explanations.
  • Sample again: Regenerate product samples for further checks.
  • Specific Product Check: Click Specified products and enter specific SHOPLINE product IDs to validate field details.

 

 

Setting Product Field Rules

Configure various product fields to ensure that your product data complies with the requirements of advertising platforms.

  • Product ID: Required field; must be unique and accurate.
  • Product Title: Up to 150 characters.
  • Product Description: Provide a detailed description of the product's features.
  • Brand: Enter or select the brand name.
  • GTIN: Select and enter the Global Trade Item Number.
  • MPN: Manufacturer Part Number.
  • Google Product Category: Select the appropriate category for easier product classification.
  • Product Type: Use tags to further refine product categorization.
  • Custom Label: Add custom tags based on business needs to manage advertisements flexibly.

 

 

Product Field Preview (Google Channel Exclusive)

This section showcases a comparison between product fields in the Google channel and those in a TSV file, assisting in ensuring data consistency.

Field Comparison: Before and After Generation

  • Pre- and post-generation comparison: Displays differences between configured rules and generated results.
  • Comparison Logic:
    • Up to 10 products are randomly sampled and displayed with the following information:
      • Before Generation: Original field data.
      • Preview After Generation: Field data generated based on configured rules.
      • TSV File Fields: Comparison with the TSV file data.

Status Indicators

  • Consistent: The generated field data matches the configured rules or TSV file.
  • Inconsistent: Discrepancies between generated field data and configured rules or TSV file. Inconsistencies are flagged with colors and icons for easier identification.

Interpretation of Inconsistent Status

  • X/Y Not matching:
    • X: Number of products with inconsistent fields.
    • Y: Total number of products sampled.
    • Examples: “10/10 Not matching” indicates all sampled products have field discrepancies; “5/10 Not matching” indicates 5 out of 10 sampled products have discrepancies.

Rule Editing

Click the Edit Rules button to modify field configurations directly.

  • Impact Scope: Updates apply to all products within the Feed, ensuring uniform field settings.
  • Real-time Updates: Saved changes trigger automatic field regeneration and refresh the comparison results for verification.

Click Update to apply modified field rules and review the updated results. Click Cancel to discard changes. Click the Reset button to reconfigure product field rules from scratch.

 

 

Product Field Preview (Meta & Snapchat)

This section is exclusive to the Meta and Snapchat channels and is used to display the preview of configured product field data. Unlike the Google channel, this page does not include TSV file field comparison but directly renders the field generation results, allowing merchants to quickly verify whether the product field configuration meets the advertising platform's standards.

The page presents the configured product field data in a tabular format, including the following default fields:

  • Product ID
  • Product Name
  • SHOPLINE SKU ID
  • SHOPLINE SPU ID
  • Product Title

To display custom fields, click the Customize Display Product Fields button at the top of the page to flexibly select fields for display or hide irrelevant ones.

After confirming that the field preview results are correct, click the Save and View Products button at the bottom of the page to save the configuration. If the field generation results do not meet expectations, click the Previous button to return to the previous page and adjust the field rules.

Click the Re-sample 1 button at the top right of the page to randomly refresh the product field rendering results. This helps validate the suitability of the field configuration rules.