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Mailchimp Email Marketing

MailChimp is an email marketing platform that enables merchants to achieve marketing automation across the entire e-commerce chain. (e.g. automated sending of marketing materials and order fulfillment notifications through email, SMS, and other communication methods.)

Currently, SHOPLINE has successfully integrated with MailChimp. This allows you to synchronize the operational data of your SHOPLINE store with MailChimp. You can complete a wide range of marketing and fulfillment settings on MailChimp to offer a better customer experience.


In This Article




Before commencement, you have to complete the following preparations:



Installing MailChimp

To ensure the successful automated sending of marketing materials or order fulfillment notifications via MailChimp, you first need to synchronize the operational data of your SHOPLINE store with MailChimp.

Please visit SHOPLINE App Store to install MailChimp EDM.

Next, connect your MailChimp account with your SHOPLINE store:

  1. Click Connect MailChimp to go to the login process.
  2. Enter your MailChimp username and click Log In.


  1. Select Allow to complete the connection of your MailChimp account with your SHOPLINE Store.


  1. Select an audience list (MailChimp allows the grouping of customer data; a customer group is referred to as an Audience in MailChimp).
  • When an audience is selected, it indicates that the SHOPLINE customer data will be synchronized exclusively with that audience. Other audiences will not receive the SHOPLINE customer data.
  • If there is no audience list in the drop-down menu, it means that no audience is set in this MailChimp account.

If you haven’t created a list yet, click Create a new list to add an audience in MailChimp.

After selecting the audience, click Sync.




Synchronizing Data

Follow the steps below to synchronize SHOPLINE data with MailChimp:

  1. Go to the MailChimp EDM overview page.
  2. Click Sync and SHOPLINE will automatically synchronize the existing store data with the audience list in the MailChimp account.

  1. The data transfer process takes time, and there might be a delay of several minutes before it is completed. Please note that the new data cannot be instantly synchronized with MailChimp. We appreciate your patience.

Note: To meet the global compliance requirements, MailChimp authorization status will remain valid for two years by default. Once the authorization expires, it will be canceled, and you will need to initiate a new authorization request to ensure the security of your data. If you want to change your MailChimp account, click Disconnect.


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