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Google Channel Overview

 

SHOPLINE's Google channel seamlessly integrates essential features necessary for Google media operations, enabling you to conveniently manage all related assets in one stop. Through these features, you can effortlessly carry out operations like product feed synchronization, ad placement, and data analysis.

This Article provides a concise overview of the common features and recommended practices for selling products on Google. You can sync your products with Google product catalog and create targeted ad campaigns. You can also use tools such as Google Tag, Google Analytics, and GTM to track the effectiveness of your ads from a data-driven perspective and conduct comprehensive analysis.

 

In This Article

 


 

Features Overview

You can use all the features associated with Google through your SHOPLINE Google channel. These features include:

  1. Syncing product feed with Google: After connecting your Google account with your Google Merchant Center (GMC) account, you can sync products with Google.
Note: Please verify your store domain before starting product sync. Visit Verifying Your Store’s Domain on Google Merchant Center (GMC) for more details.

 

  1. Creating Google Ads campaigns: You can create search ads and shopping ads using SHOPLINE Smart Ads to gain more marketing opportunities.
  1. Reporting data: This feature enables the reporting of customers' purchasing behavior data within your store, providing valuable data insights for ad placement and product sales.

 


 

Recommended Practices

To successfully place shopping ads on Google, it is essential to familiarize yourself with Google Ads policies. This will help you avoid engaging in prohibited practices that could potentially lead to restrictions on your business activities. To ensure that your content passes Google's review, whether it's an automatic or manual review, it is advisable to thoroughly understand Google Ads policies regarding prohibited content, prohibited practices, and restricted content.

This allows you to better leverage Google shopping ads to show your ads to more prospective customers and boost business growth.

Prohibited Content

Prohibited content is the content you can't advertise on the Google network. Please be cautious when designing and placing ads to avoid the following content:

  • Counterfeit products: Google prohibits the sale or promotion for sale of counterfeit goods, particularly those that contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. It is crucial for you to carefully review your content to ensure it does not include any products that may infringe upon others' interests in your ads or on your website.
  • Dangerous products: Google doesn’t allow the promotion of some products that cause damage, harm, or injury. Examples of dangerous products: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials, and fireworks; instructions for making explosives or other harmful products; tobacco products.
  • Products enabling dishonest behavior: Google doesn’t allow the sales or promotion of products that are designed to enable dishonest behavior. Examples of products that enable dishonest behavior: hacking software or instructions; fake documents; and academic cheating services.
  • Inappropriate content: Google values diversity and respect for others, and strives to avoid offending users, so Google doesn’t allow ads that display shocking content or promote hatred, intolerance, discrimination, or violence. Examples of inappropriate or offensive content: bullying or intimidation of an individual or group, racial discrimination, graphic crime scene or accident images, cruelty to animals, self-harm, and blackmail.
  • Shopping ad content not supported: Google does not support the placement of certain ad content for which an optimized experience can't be provided. This includes but is not limited to ticketing, currency, financial products, and real estate.

Prohibited Practices

When placing ads on Google, some practices are explicitly prohibited. To protect your account from being blocked, make every effort to avoid engaging in these practices.

  • Abusing the ad network: Your ads must not contain malicious content, content, or worthless websites and only serve to drive traffic, merchants that try to gain an unequal advantage in Google shopping ads, and content that attempts to trick or circumvent Google's ad review processes.
  • Irresponsible data collection and use: You should collect and handle customers' information with appropriate care and keep their personal information secure. Examples of personal information: full name, email address, mailing address, phone number, ID card number, pension account, social security number, tax ID, healthcare number, financial conditions, political affiliation, sexual orientation, race or ethnicity, and religion.
  • Misrepresentation: You need to provide "authentic and reliable" products or product descriptions in your ads or on your website. Google doesn't allow any practices that involve inaccurate and misleading information or attempts to obtain authorization from customers without sufficient information.

Restricted Content

In addition to prohibited content and practices, there is some content for which promotion is allowed but on a limited basis. Please review your content with care and contact Google Ads Help if you have any questions. Examples of restricted content:

  • Sexual content
  • Alcohol
  • Copyrights (if you have obtained authorization for use of copyrighted content, please contact Google Ads Help for certification)
  • Gambling and games
  • Healthcare and medicines
  • Political content
  • Trademarks (if you are the trademark owner and need to file a complaint regarding your trademark, please contact Google Ads Help).
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