The Ads Conversion Tracking app is a comprehensive solution to the problem of under-reporting of Facebook ad data. It instantly returns the advertising effectiveness and the order data of the store to the Facebook Ads admin panel to help the placer accurately evaluate the advertising effectiveness.

To learn how to report ad data, please read the following content, or go to the Setup guide in the Ads Conversion Tracking app. 

 

In This Article

• Installing the Ads Conversion Tracking
• Linking your Facebook Ads Account (ACT)
• Installing the Chrome Plugin - Meta Advertise Helper
• Creating a New Ad
• Adding Tracking Suffix for Stock Ads
• Viewing Advertisement Data
• Points for Attention

 

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Installing the Ads Conversion Tracking

Search for "Ads Conversion Tracking" in the SHOPLINE App Store, click Install and Use to confirm app permissions.

 

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Linking your Facebook Ads Account (ACT)

• Go to Advertising account settings in the app, click the Add advertising account button, or click New advertising account on the Setup guide page, and then enter your Facebook Ads account ID in the pop-up window and select the time zone and currency of your Facebook account.

 

• To learn how to get your Facebook Ads account ID, you can refer to the image below:
  
  
  
  

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Installing the Chrome Plugin - Meta Advertise Helper

SHOPLINE's Ads Conversion Tracking app is available in the Chrome Web Store. To install and use it, please follow the steps below:

1. Click Go to Chrome Web Store to install and enable the app Meta Advertise Helper in Google Play Store. You can easily download, install, and update the app at the Store. Alternatively, you can click the link below to install the app. https://chromewebstore.google.com/detail/algdojamdpfmopohlldaeonjbieolcch?authuser=1
   
   
2. After installing the app, you need to enable the Chrome plugin on the browser page.
   
   
   
   

 

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Creating a New Ad

When creating a new ad, you need to fill in the suffix provided by SHOPLINE at the end of the web page link so that the Ads Conversion Tracking can track the effectiveness. You can copy the suffix in this page or do it in Setup guide of the Ads Conversion Tracking app.

• Add the ad tracking suffix:

  ? campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}

• If there is a "?" in the link, such as "https://abc.com/collections/tops? ads=16051443827259738296502589,16054808717519141012762589,16051443827657526078082589&show_page=first_page", the suffix needs to be changed to:

  &campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}

  
  
  

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Adding Tracking Suffix for Stock Ads

For valid ads previously created, the order data can be published and saved after the suffix is added at the end of the tracking URL (the order data generated before the tracking suffix is added won't be counted). You can copy the suffix on this page or do it in the Setup guide of the Ads Conversion Tracking app.

• The new tracking suffix for stock ads:

  campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}

  
  
  
  

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Viewing Advertisement Data

To access customized columns, click on Column: Performance > Customize columns to start setting. 

In the custom column for ad viewing, you need to rank the six display items to the top six:

1. Ad ID
2. Ad set ID
3. Campaign ID
4. Budget remaining
5. Effect share  
6. Purchase ROAS (return on ad spend)

The three IDs and the remaining budget must be displayed on all pages. If any of them aren't displayed, you can drag the slider to ensure that the order data of the store matches the ad placed. This setting can be saved as the default setting to avoid resetting it when viewing the data later. 

 

www.sample.com/productname? top1&campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}