Facebook Shop offers merchants a convenient e-commerce solution. You can create and manage online stores as well as showcase and sell products on your Facebook page.
This article will explain what Facebook Shop is, its key features, and how to create a shop and connect it with your SHOPLINE store. Integrating your SHOPLINE store with a Facebook shop can greatly enhance your online sales channels, increase your exposure and visibility, and ultimately drive higher sales.
In This Article
- Introduction to Facebook Shop
- Creating a Facebook Shop
- Connecting Facebook Shops with SHOPLINE
- Shop Preview
Introduction to Facebook Shop
Facebook Shop is a feature offered by Facebook that enables merchants to create online stores and directly showcase and sell their products on the platform. This feature offers merchants a comprehensive platform to showcase and promote their products, making it easy for customers to find, browse, and purchase products directly on Facebook.
In a Facebook shop, merchants can upload product catalogs, add product information, set pricing, and link the shop with their Facebook pages. Customers can easily access a Facebook shop either through the merchant's Facebook page or by clicking on their advertisement. Once there, they can view product details, add items to their cart, and proceed to complete their purchase. Built on Facebook's vast user base and the powerful social network effect, Facebook shops can help merchants expand their online sales channels and significantly boost their sales.
For more information, refer to Introduction to Facebook Shop.
Creating a Facebook Shop
At present, Facebook Shop is only available in select regions. Please ensure that your Facebook page or Instagram professional account is located in one of the supported markets. Click to learn about supported markets for commerce surfaces on Facebook.
At present, the Facebook and Instagram checkout features are only available in the United States.
Please follow the steps below:
- Go to: https://www.facebook.com/commerce_manager
- Click Get started and start setting up.
- Connect a third party platform, choose a checkout method, choose a sales channel and shipping destination.
- Check the shop details. View and agree to abide by the Seller Agreement. Click Finish setup .
- The shop will be successfully created.
Go to the Meta Business Help Center to learn about how to set up Facebook and Instagram shops.
Connecting Facebook Shops with SHOPLINE
Please check below for the setup steps:
- Go to your SHOPLINE admin panel
- From the menu on the left, click Channels and select Facebook. In the Facebook channel, scroll down. Click Get started in the Shop section.
- In the Facebook & Instagram Shop section, click Authorize to begin authorization.
- Select the Facebook account you need for the authorization. Click Continue.
- Complete the setups, and agree to authorize.
- Complete the e-commerce account setup and click Continue.
- The connection is successfully completed.
- Return to your Facebook shop admin panel to confirm that the Facebook Shop has been installed. When the installation is completed, you will find an Edit Shop button. Click this button to go to Facebook Business Manager to complete setup and publish your shop.
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Note: 2. When selecting a Catalog, the message of Products for XXX personal catalog may appear. Since this catalog is your personal asset, you would not be able to view it in Facebook Catalog Manager after connection. We suggest that you select another catalog or create a new catalog instead of using the personal one. It would help you manage your assets more easily. 3. Please rest assured that this process just establishes a connection between your SHOPLINE store and the Facebook & Instagram shop, allowing the transfer of product information. It does not involve any access or authority to manage your ad account or business management platform. |
Shop Preview
Go to your Meta Commerce Manager > click on Shops > Edit Shop > Preview.
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