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Analytics: Improved Traffic Attribution with AI Chat and Kwai Support

Published on: April 17, 2025

We’ve enhanced traffic attribution in Admin analytics by adding AI Chat platforms (like ChatGPT, Gemini, and DeepSeek) and Kwai as identifiable traffic sources. This update helps merchants gain clearer insights into visitor acquisition and optimize marketing performance—especially for AI-driven and social media referrals.

  • Referrer source: Shows how visitors arrived at your store—such as via search engines, social media, or direct access.
  • Referrer name: Displays the specific source name, like "Google," "Facebook," or now, "ChatGPT" and "Kwai."