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Setting Up Nextdoor Pixel with SHOPLINE

Nextdoor is now available as a new advertising channel on SHOPLINE. This article will walk you through what Nextdoor is, how to integrate it with your SHOPLINE store, how to configure Nextdoor Pixel (with a note on Conversion API), and recommended strategies for advertising on Nextdoor.

 

 

What is Nextdoor? 

Nextdoor is a private social network for neighborhoods where local businesses can reach nearby residents with targeted ads. With Nextdoor Ads, you can promote products or services to homeowners, renters, and community members based on location and neighborhood interests.

By integrating Nextdoor with SHOPLINE, you can send conversion events directly to Nextdoor for better ad performance and optimization.

 

 

How to Integrate Nextdoor with Your SHOPLINE Store

SHOPLINE supports native integration of Nextdoor tracking through:

  • Nextdoor Pixel ID: For client-side event tracking (e.g., page views, purchases)

How to set up:

  1. In your SHOPLINE admin panel, navigate to  Apps > Nextdoor.
  2. Click Set Up Tracking to enter the configuration page. You will see the setup section:
  • Client-side Tracking (Pixel ID)
     

 

Setting up Nextdoor Pixel (with Conversion API note)

  1. Log in to Nextdoor Ads Manager. Go to Assets > Pixels and Click Create Pixel.
  2. Set up the Pixel Code and Events and you will get your Pixel Code under Data Source ID.
  3. Copy your Pixel ID and return to your SHOPLINE Admin Panel > Nextdoor > Tracking setup.
  4. Paste the Pixel ID into the Pixel ID field.
  5. Click Save, and SHOPLINE will validate the ID and start tracking events such as PageView, AddToCart, and Purchase.

Note: Nextdoor's Conversion API is currently a whitelisted service. You must request access directly from Nextdoor’s official website. SHOPLINE currently does not encourage merchants to use Conversion API for Nextdoor until you have been approved by Nextdoor. If you have been whitelisted and wish to enable server-side tracking, obtain your Access Token and Client ID from Nextdoor support, enter them in the setup modal alongside your Pixel ID, and click Save.

 

 

Recommended strategies for selling on Nextdoor

  • Local Promotions: Run offers specific to neighborhoods (e.g., “10% off for Brownstone neighborhood residents”).
  • Neighborhood Targeting: Use Nextdoor’s location-based targeting to reach nearby potential customers.
  • Event Sponsorship: Promote local events (e.g., garage sales, community fairs) through sponsored posts.
  • Community Engagement: Share helpful local content (e.g., “Top winter skincare tips for [Your City] climate”) to build trust.
  • Track Conversions Accurately: Enable Pixel tracking to measure results; apply for CAPI only after Nextdoor approval.