Guide to Omnisend
As an industry-renowned email and SMS marketing app, SHOPLINE Omnisend enables you to synchronize the customer, product, and order data of your store to Omnisend with one click. You can enable email and SMS marketing at Omnisend.
Getting Omnisend Event Tracking Code
You can install it under Apps > App Store > Omnisend, after which you can find Ominsend in My Apps.
On the app page, click Go to the official website to go to Omnisend page for signing up or logging in.
After login, click Connect your store, click Other and Enter your store URL, and then click Connect store.
Click Copy code snippet to copy the event tracking code, and on the app page, paste it to complete the built-in operation of the event tracking code.
Getting Omnisend API Key
On the Omnisend website, click the account information module in the upper right corner and then click Store settings.
Navigate to API keys on the left and click Create API key.
Enter the name of the API Key to generate the API Key. After generating the API Key, copy it. Next, go back to the Omnisend app page of SHOPLINE and paste it in the input box under the API key, and click Save.
Data Synchronization
Data Sync Rules
Initial (historical) data sync: After you save the tracking code and API key, the system will automatically start syncing your existing store data (products, customers, and orders) to Omnisend. You can check the sync progress in the data synchronization section. If some data fails to sync, you can click Export Synchronization Failed Data to view the failed records and the reasons. If you want to sync those records again, click sync again.
New data sync: After the initial sync is completed, any new or updated products, customers, and orders in your store will be automatically synced to Omnisend in real time. No manual action is needed.
Data Sync Status
You can check the sync status of different data types anytime in the data synchronization section. There are three status types:
Synced: All data of this type has been successfully synced.
Partially synced: Only part of the data has been synced successfully. The page will show the number of failed records.
Sync failed: If more than 40 records fail to sync for a specific data type, the system will mark it as “Sync failed” and pause further syncing for that data type. You will need to click sync again to restart the sync process.
| Note: Only manual collections created in your SHOPLINE Admin are supported for syncing to Omnisend. Smart collections are not currently supported. |
Verifying SHOPLINE Store Connection at Omnisend
After the Omnisend event tracking code binding and API key binding, you need to verify the store connection at Omnisend. For this verification, you just need to repeat the steps of Getting Omnisend Event Tracking Code, and then click Verify&Connect on the page.
| Note: Only after this verification is completed, can Omnisend’s features be used normally. |
Reviewing Store Information
Once a store is successfully connected, Omnisend can complete the review of your store from a few minutes to 24 hours. You can use most of Omnisend’s features normally only after this review is completed. The review results will be emailed to you. Your store may fail the review for the reasons below:
- No privacy policy page in your store;
- No product in your store;
- Any product in your store rated as fake product;
- Password presented in your storefront;
In case of failure to pass review for any other reasons, please contact Omnisend’s official personnel via support@omnisend.com for assistance.
Data After Uninstalling the Omnisend App
After you uninstall the app, any product, customer, or order data that has already been synced to Omnisend will remain in your Omnisend account and will not be deleted.
All configuration data stored in the app, such as tracking codes and API keys, will be removed.
If you reinstall the app and complete the setup again, syncing will resume from where it previously stopped. There is no risk of duplicate or missing data.