On the [Analytics] > [Dashboard] > [Top Product] section, you may click on the [View Report] button to look into [Product Detail] on the following page for further understanding of the sales data and conversion rates of your store’s best sellers. Here, you can see:
- Edit the header to view more product data metrics
- Click
to view product detail page - Click
to view the detailed data and trends of this product
Description of relevant metrics:
|
Metrics |
Description |
|
Product sales |
For a product that is successfully placed in an order, its sales are apportioned according to the subtotal amount of the product in the order. |
|
Sales Percentage |
The ratio of sales for the current product to the sales of all products in the filtered result. |
|
Sales |
The number of products successfully placed in the order. Products in canceled order will not be deducted. |
|
Order Volume |
Number of orders that have included said product. Products in canceled order will not be deducted. |
|
Per Customer Transaction |
Product Sales/Order Quantity |
|
Page Views |
The sum of the number of views of the specific product detail page, including the visitor's browsing on the product detail page and one-page store. |
|
Number of visitors |
The number of deduplication sessions for browsing the product. Should a user visits a product multiple times, the number of views will only be counted as one. |
|
Add-to-cart |
The number of times the product was added to the cart. |
|
Add-to-cart Sessions |
The number of visitors who added products to their carts. |
|
Checkout count |
The number of times this product has entered the checkout page. |
|
Number of visitors arriving at checkout |
The number of visitors to the checkout page for the item. |
|
Product Conversion Rate |
The number of visitors who completed the checkout of the product/number of product visitors |
|
Add-to-cart Conversion Rate |
Add-to-cart Sessions/number of product visitors |
|
Checkout conversion rate |
Number of visitors arriving at checkout/number of product visitors |
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