Smart Feed (New): Creating a Meta Product Feed (Limited Access)

This article provides a comprehensive, step-by-step guide to help you create and manage a Meta product feed using Smart Feed (New). It covers product synchronization, account connection, product filtering, field configuration, product submission, scheduled updates, error troubleshooting, and the feature for automatically syncing SHOPLINE product categories to Meta Product Sets.

Before You Begin

To successfully create a Meta Product Feed, ensure that:

• Your products are created and maintained in the SHOPLINE Admin.
• You have access to a Meta personal account and a Business Manager (BM).
• A Meta product catalog is available or can be created during the setup.

Creating and Managing a Meta Product Feed

Step 1: Connect Your Meta Account

In Smart Feed, go to Channel Management > Channel Connection > Meta, then click Add Channel.

Follow the authorization flow and select:

1. Your Meta personal account
2. The relevant Business Manager (BM)
3. The Meta product catalog to receive your product data

Once connected, Smart Feed will be able to write product data directly into your Meta catalog.

Step 2: Define Product Sync Scope

Product filtering rules determine which products will be synced to your Meta catalog.

Available Methods

• Define products based on your business needs
• Filter using conditions such as:
  • SKU ID
  • SPU ID
  • Product title
• Upload a spreadsheet with SPU ID / SKU ID for bulk selection 

Step 3: Configure Product Fields

Smart Feed allows you to customize how product attributes map to Meta catalog fields.

Field Configuration

• Core fields are pre-configured based on Meta best practices and are recommended to remain enabled.
• You may adjust field sources based on your needs, such as:
  • Product category name
  • Product type
  • SHOPLINE custom attributes

Advanced Mapping (Macro Settings)

For fields such as color, size, material, and pattern, you can configure custom macro values.

Example:
If you set the macro value as colour, Smart Feed will retrieve the corresponding value (e.g., "red") from SHOPLINE product attributes and sync it to Meta.

After configuration, use the Preview Product feature to verify whether field values are correctly mapped.

Step 4: Preview Products

The preview displays the exact product data that will be submitted to the Meta catalog.

We recommend previewing several familiar products to confirm:

• Field values are correct
• Variants are displayed as expected
• Product IDs remain consistent (especially for migrated stores)

Step 5: Submit Products to Meta

In Smart Feed (New), click Update from SHOPLINE to fetch product data via API.

Recommended Usage

Run a sync when:

• You have updated products in bulk
• Key product information has changed

Estimated Sync Time

• Up to 10,000 variants: ~30 minutes
• Up to 50,000 variants: ~2 hours

Click Submit on the Field Settings page to start syncing products to Meta.

Submission Process

• Smart Feed sends eligible products to Meta via the Meta Content API.
• Processing time depends on product volume.

Check Sync Status

• Push Logs: View task start time and number of successfully submitted products
• Submitted Products: View products successfully written to the Meta catalog

You can also check records under: Product Management > Submitted

Step 6: Automatic Scheduled Updates

To keep product information up to date, Smart Feed automatically updates the Meta catalog once per day.

You can review update records and execution times in Push Logs.

Step 7: View Failed or Rejected Products

Products that fail submission or are disapproved by Meta can be found under Error Messages.

Common causes

• Missing required fields
• Invalid field formats
• Incomplete product data in SHOPLINE

Recommended troubleshooting steps

1. Check Field Settings to ensure required fields are correctly mapped.
2. Verify product attributes in SHOPLINE Admin > Products.
3. Filter errors by type to identify patterns and resolve issues efficiently.

Automatically Sync SHOPLINE Product Categories to Meta Product Sets

Smart Feed (New) supports automatic synchronization of SHOPLINE product categories to Meta Product Sets, helping you manage catalogs and optimize ad campaigns more efficiently.

Why This Matters

Once enabled, Smart Feed will:

• Automatically create corresponding Product Sets in Meta based on SHOPLINE categories.
• Automatically update Product Sets when category products change.
• Reduce manual work in managing Product Sets in Meta.

How Category Sync Works

Enable Category Sync

In Meta Channel > Product Sync Settings, turn on Automatically Sync Product Categories (default: off).

Once enabled:

• All selected SHOPLINE categories will be synced to Meta as product sets.
• Category names are used as the product set names in Meta.

Sync Timing

Category sync is triggered when:

• Products are synced for the first time
• Products are added to or removed from a category
• Category names are added, deleted, or modified
• Product attributes such as price or inventory are updated

Smart Feed runs automatic sync tasks every 8 hours, starting from 00:00 daily.

Sync Rules and Limitations

• Maximum number of categories: up to 1,000
  • Priority order: manual categories > smart categories
• Per-category product limit: subject to Meta API size limitations
  • If a category exceeds the limit, the entire category will not be synced
  • A message will indicate that manual creation in Meta is recommended

One-way synchronization

• Changes made in Meta do not affect SHOPLINE categories
• Deleting a category in Meta does not stop it from being re-synced from SHOPLINE

Duplicate category names

• If Meta already contains a product set with the same name, Smart Feed will update the existing product set instead of creating a new one
• If multiple sets share the same name in Meta, Smart Feed updates the first matched set

Important Notes

• Enabling category sync does not affect existing product sets in Meta.
• If a synced category is deleted in SHOPLINE, the corresponding Meta product set will not be automatically removed.
• If a product category exceeds Meta API limits, Smart Feed will notify you to manage it manually in Meta.

By following this guide, you can create, manage, and optimize your Meta Product Feed using Smart Feed (New), while leveraging automated category syncing to streamline catalog management and advertising workflows.