Smart Feed (New): Overview and Key Features – SHOPLINE Help Center

Smart Feed is designed to make product feed management faster, clearer, and more scalable across advertising platforms.

Compared to the previous version, Smart Feed (New) introduces major improvements in multi-market support, feed quality, and usability.

This article explains what’s new in Smart Feed (New) and what you need to prepare before using it.

What’s New in Smart Feed (New)?

Compared to the previous version, Smart Feed (New) includes the following key upgrades:

Multi-market support for Google feeds: You can sync product feeds by target country, using the correct local currency and language for Google Merchant Center (GMC).
Meta feed upgrade via Content API: Product data is now synced using Meta Content API, with support for syncing product categories as Collections in Meta catalogs.
Reusable universal XML feed: Create one set of feed rules and reuse it across multiple channels to reduce setup and maintenance effort.
Pre-configured best-practice fields: Smart Feed applies recommended field mappings based on each platform’s best practices to improve feed quality and ad learning performance.
Product preview before submission: Preview how your products will appear in each channel before submitting them.
Clearer error messages and diagnostics: Errors are now grouped and displayed more clearly, making it easier to identify and fix issues.
Faster migration from the previous Smart Feed: The migration flow is simplified, with significantly reduced migration time.
Faster product syncing from SHOPLINE: Products are pulled from your SHOPLINE store more quickly, reducing waiting time.
More flexible product filtering rules: Enhanced filtering supports more precise inclusion or exclusion using product IDs.

Before using Smart Feed (New), make sure the following conditions are met:

Products are published in SHOPLINE: Products must be created in SHOPLINE (via admin, import, or Open API).
Online Store channel is enabled for products: Advertising platforms validate product URLs. Products must be accessible on your storefront.
Accounts ready for Content API channels: For Google, Meta, and Snapchat, prepare the required accounts:
- Google account & Google Merchant Center (GMC)
- Meta personal account & Business Manager (BM)
- Snapchat personal account & Snapchat business account

Note: If you change any linked accounts, you must reauthorize and re-enable the feed.