Global Selling Tools Overview and Setup Recommendations – SHOPLINE Help Center

Markets help you manage the core settings for selling in different countries or regions, including products, pricing, currencies, languages, domains, shipping, and payments. SHOPLINE also offers supporting tools and apps for more specific global selling needs.

You can enable these tools based on your business needs. For example, you can translate store content, streamline fulfillment, guide customers to the right market, improve SEO performance, and manage product feeds for advertising.

Note: This article introduces common use cases and setup considerations for global selling tools. These tools help extend your market setup with additional capabilities. To learn about the recommended basic setup for Markets, refer to "Best Recommended Setup Flow for Markets" and "Markets Overview."

Choosing the Right Global Selling Tools

Purpose	Recommended Tool	Best For	Before You Start
Language
Translate multilingual store content	UGC Multi-Language Visual Translator	Use this app when priority markets need more accurate translations for product information, brand messaging, or page content.	UGC refers to content you create and manage in SHOPLINE, such as product titles, product descriptions, blog content, and custom pages. For details, refer to the "UGC Multi-Language Visual Translator" guide.
Quickly add automatic translation	Auto Translate & Currency Assistant	Use this app when you want to quickly add Google Translate so customers can browse your store in a familiar language.	If you already use UGC Multi-Language Visual Translator for priority market content, check whether you still need this app’s translation feature to avoid conflicting display logic. For details, refer to the "Auto Translate & Currency Assistant" guide.
Shipping and Delivery
Use an all-in-one logistics solution for fulfillment	SHOPLINE Shipping EasyShip OneShip	Use these tools to simplify order fulfillment, shipping, package tracking, or shipping label purchases based on your business location and logistics needs. If you want to buy shipping labels and fulfill orders directly in SHOPLINE Admin, we recommend starting with SHOPLINE Shipping.	SHOPLINE Shipping currently supports domestic shipping in the United States, Singapore, and Malaysia. Availability may vary by region, so refer to "Getting Started with SHOPLINE Shipping" for the latest details. For EasyShip and OneShip, refer to "Integrating Easyship with SHOPLINE for Order Fulfillment" and "OneShip: Key Features and How to Get Started."
Market Redirection
Guide customers to the right market	Geolocation Redirects	Use this app when SEO performance matters, or when you want customers to choose their country or region before entering the corresponding market. This approach is also suitable for customers in the European Union (EU).	You can show a redirection pop-up or a header selector to let customers choose their country or region. Compared with automatic redirection, this approach helps reduce potential impact on SEO and the browsing experience. For details, refer to "Setting Up Market Redirection."
Theme Design
Localize page design for different markets	Theme Design for Multi-Markets	Use this feature when different markets need different page content, campaign assets, components, or visual designs.	This feature supports OS 2.1 and OS 3.0 or later themes. For details, refer to "Theme Design for Multi-Markets."
Taxes and Duties
Connect a third-party tax calculation service	Avalara Connector Stripe Tax	Consider a third-party tax service if your business has more complex tax calculation, filing, or compliance needs.	SHOPLINE provides basic sales tax and duties settings. If you want to use a third-party tax service, you can switch services in your tax settings. Some services may require approval or activation. For details, refer to "Third-Party Tax Calculation Services."
SEO and Advertising
Improve indexing for market-specific product pages	Market-specific product sitemap	Use this feature when product availability differs by market and SEO is an important acquisition channel. It helps search engines crawl the correct product pages for each market.	Once enabled, SHOPLINE automatically generates a product sitemap for each market domain. Each sitemap includes only products available in that market.
Submit product feeds for multiple markets	Smart Feed Simprosys	Use these feed tools when you need to submit multi-market product feeds to channels such as Google Shopping.	Smart Feed and Simprosys can be used based on your business needs. Refer to "Smart Feed (New): Creating a Google Product Feed (Limited Access)" for setup details and availability.
Lock ads or feed links to a specific market	Country URL Parameter for Market Locking	Use this feature when you run ads, share campaign links, or submit product feeds and want customers and crawlers to consistently land in the intended market.	This feature requires activation. Once enabled, you can add a country code parameter to a URL so the link points to the corresponding market. For details, refer to "Locking a Market with the Country URL Parameter (Early Access)."
Other
Manage GDPR-related privacy consent	GDPR-Privacy Banner Setting the Customer Content Options	Use the app GDPR-Privacy Banner when you sell to customers in the European Union (EU), European Economic Area (EEA), or the United Kingdom and need to display a cookie consent banner.	Before enabling the app, review your customer privacy settings, privacy policy page, and banner copy. The app provides default banner content, but it may not apply to every business or region. Adjust the content based on your business needs. For privacy regulation requirements, consider consulting a legal professional. For details, refer to "GDPR-Privacy Banner: Managing User Consent and Google Consent Mode in Your Store" and "Managing Privacy Settings and GDPR Compliance."