Smart Feed (New): Filtering Products by Variant in Sync Scope Settings

The Variant filter in Smart Feed (New) lets you control exactly which products are synced to your ad channels based on their variant attributes — such as size, color, material, or style. This is especially useful when you want to promote a targeted selection of products, for example, syncing only plus-size items first before expanding to the full catalog, or quickly adding a best-seller to your feed once it gains traction. This guide explains how to add a Variant filter to your product sync scope, configure its options and operators, and use it in Custom Label automation rules.

Prerequisites for Using the Variant Filter

Before adding a Variant filter, make sure the following are in place:

• You have Smart Feed (New) set up in your store.
• Your feed's product sync scope is set to Partial Products. The Variant filter is only available when syncing a subset of your catalog.

Adding a Variant Filter to Your Product Sync Scope

To filter products by variant for a specific feed:

1. Go to Smart Feed (New) > Manage channels > Manage feeds and open the feed you want to configure.
   
2. In the feed settings, locate Product Sync Scope and select Some products.
3. Under Select products, choose the filter condition panel.
   
   
4. Click Add filter condition and select Variant from the filter field dropdown.
5. Choose a Variant sub-option (see the table in the next section for details).
6. Select an operator: Yes or No
7. Enter the value you want to match. The system performs an exact match against your product data -enter the value exactly as it appears in your store.
8. If the Sync Method is set to API, click the Sync Now button on the page to apply the filter. If the Sync Method is set to XML, the system will automatically update the filtered results to the XML file approximately every two hours.

Variant Filter Options and Operators

When you select the Variant filter, choose one of five sub-options:

After selecting a sub-option, choose one of the following operators:

Using a Custom Variant Attribute

If your store uses a variant attribute that is not one of the four defaults (Color, Size, Material, Style), you can filter by it using the Custom option.

To add a custom variant filter:

9. Follow steps 1–4 in the section above to open the filter condition panel and select Variant.
10. In the sub-option dropdown, select Custom.
11. An input field appears. Type the exact name of the variant attribute as it exists in your store (for example, Scent or Fit).
12. Select an operator and enter the value to match.
13. Click Save.
     

Using the Variant Filter in Custom Label Automation Rules

The Variant filter is also available when setting up automation rules for Custom Labels. This lets you automatically assign labels to products based on their variants, which you can then use to organize and target your ad campaigns.

To add a Variant condition to a Custom Label automation rule:

14. Go to Smart Feed (New) > Channel Management > Field Settings.
15. Open the Custom Labels section and click Add Automation Rule.
16. In the rule condition panel, click Add Condition and select Variant from the dropdown.
17. Choose a sub-option (Color, Size, Material, Style, or Custom), select an operator, and enter the value to match.
18. Finish configuring the rule and click Save.

Supported Channels for Variant Filtering

The Variant filter is supported across all channels available in Smart Feed (New):

• Google
• Meta
• Pinterest
• Snapchat
• TikTok
• Criteo
• Microsoft
• Reddit
• Universal XML