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Google Merchant Center (GMC) Account Settings

The Google Merchant Center (GMC) is an important tool for showcasing and promoting your products on Google platforms. With a GMC account, you can upload your product information to Google and have products displayed on Google Search, Google Shopping, and Google Ads to attract more potential customers and increase sales opportunities.

 

 

GMC Introduction

GMC is a platform provided by Google to help you showcase and promote products. You can upload your product information to Google and have products displayed on Google Search, Google Shopping, and Google Ads to attract more potential customers and increase sales opportunities.

GMC enables you to provide detailed product information, including product title, description, price, and inventory. GMC also supports data feed upload, enabling you to bulk import SHOPLINE product information into your GMC account to ensure the accuracy and completeness of your data.

Note: If you want to place shopping ads on Google Ads, it is necessary to sync store products to GMC.

 

 

 

GMC Account Creation and Settings

You can perform the following steps:

  1. Go to https://www.google.com/retail/solutions/merchant-center/. Click Start Now
  2. Fill in the account information.
    Tips: The case of the business name should be consistent with that of the website domain logo name.



  3. Fill in the shipping and return policy.
    Note: Shipping & return policy of GMC should be consistent with that on the store website.



  4. Fill in the tax information.
    Tips: It should be consistent with the actual tax policy on the website.
    Note: The tax policy of GMC should be consistent with that on the store website.


  5. Change business information.

    Note: Phone number/Address/Email please fill in real information and same as listed on your website.

       

 

GMC Domain Verification

You can perform the following steps:

  1. Go to Google Merchant Center, click SETTINGS, and choose Business Information.
  2. Select Website and enter your website address. It must be the same as the primary domain name of the store admin.
  3. Choose the first option: Add an HTML tag or upload an HTML file to your website, and click Add an HTML tag.
  4. Paste the HTML Tag in SHOPLINE admin panel, and copy the xxx part only in content = "xxx" (no need to include quotes).
  5. Go to your SHOPLINE admin panel.
  6. Click Channels and select Google in the left toolbar. Enter the Google channel and click Confirm now under the domain verification section.
  7. Paste xxx part in content = "xxx" under Post your <meta> in the field below and click Save.
  8. Return to GMC and click Claim website.
  9. Domain verification completed.

 

 

Connecting GMC Account to Google Ads

Note: It is recommended that you connect the Google Ads account to the GMC in advance.

You can perform the following steps:

  1. Go to Google Merchant Center, click Ad campaigns and Connect to Google Ads.
  2. Select the Google Ads account to be connected and click Connect and continue.
  3. Connected successfully.

 

 

 

Assets Authorization (Linking GMC on SHOPLINE)

You can perform the following steps:

  1. Go to your SHOPLINE admin panel.
  2. Click Channels and select Google in the left toolbar. Enter the Google channel and click Sync now under the Product sync section.
  3. Select the Google account you want to link to.
  4. At Link Google Merchant Center account, select a GMC account to authorize and click Connect.
  5. Account linked successfully.

Note: When connecting the GMC account, perform the following operations if the GMC account cannot be read and the connection is affected.
  • Disconnect the Google account to re-authorize.
  • Make sure the store domain name is exactly the same as the GMC domain name (not abc.com vs www. abc.com).

 

 

Managing Application Channels for GMC Products

You can perform the following steps:

  1. Go to Google Merchant Center.
  2. Select the channel you want to activate, and recommend using Free listings and Ad campaigns.

 

 

FAQs

Why does it fail to connect the GMC account, and display "The store domain name is inconsistent with the GMC verified domain name"?

According to the system settings, the domain name you verify on GMC must be exactly the same as the primary domain name of the store (including the URL symbol) for a successful connection. Therefore, please carefully check and compare the specific domain name address of the primary store domain name and the GMC verified domain name, URL symbols such as https and http, and whether there are symbols (e.g., / ) after the domain name address. If there is an inconsistency, please go to GMC to re-verify the domain before binding to GMC. For example, the following situations will be considered as "the primary store domain name is inconsistent with the GMC verified domain name".

  • www.abc.com VS abc.com
  • https://www.abc.com VS www.abc.com
  • www.abc.com VS www.abc.com/
  • https://abc.com VS http//abc.com
Note: Please do not change the primary domain name of the store at will. Domain name changes will affect GMC binding and product feed synchronization. If your primary store domain name has changed, please go to GMC to re-verify the domain name in time. If you already have a product Feed in use at this time, after you complete domain verification, please return to the SHOPLINE admin panel, turn the Feed switch off and on again, and trigger Feed update again.

 

The product feed is filtered out, and it says, "The product does not belong to the feed product sources." How to solve it?

When you upload a product to Google Feed, even a specified class of product, Feed synchronization will read products of the whole site and determine whether they meet the upload requirements. It will be uploaded to GMC only if it meets the upload requirements. Those failing the requirements can still be viewed in the Feed product list, with reasons provided by the Smart Feed system.