1. Introduction
Google's Performance Max Campaigns, first unveiled in November 2021, are designed to do just that. By combining the power of machine learning with a vast ad network that reaches 90% of global internet users, Google enables businesses to get the most out of cross-channel promotion in a single advertising campaign. The feature uses a secure one-way hashing algorithm called SHA256 on your first-party customer data to achieve best conversion result!
SHOPLINE shall enhance soon to support the feature! Before this, merchant can proceed with manual way.
2.Setting Guide
- Login to your Google Ads account
- Click tools & settings > measurement > conversions
- Choose purchase under the previous conversion setting or add new conversion actions
- Tick turn on enhanced conversion
- Choose global site tag or google tag manager
- Key in your website URL link, and check URL
- After check, chosse global site tag- AW-********* and click next
- Choose ''Enter JavaScript or CSS selectors''. Recommend to tick ''email'', because phone number, name & address can be fill up by shoppers/ site visitors so it have high chance to not match the standard of Google requirement, will easily caused error for conversion.
- Choose ''Email'' (Recommended)
- Choose ''JavaScript''
- Fill in“ __PRELOAD_STATE__.thankyou.buyerInfo.buyerEmail”
- Choose ''phone''
- Choose“JavaScript”
- Fill in“ __PRELOAD_STATE__.thankyou.receiverInfo.receiverMobile”
- Not recommend to tick name and address
- Click save
3. Diagnostic
- To diagnostic your conversion, please check diagnostic report after 72hours of setting.
- If setting successful, the diagnostics status will shown as per below:
Related Article：https://support.google.com/google-ads/answer/10172785?hl=en
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