Important Notice: Understanding Analytics Data Retention Changes

SHOPLINE is changing how far back you can view historical data in your store analytics. Sales, order, and financial data will be kept for the most recent 5 years, while visitor, traffic, conversion, and behavior data will be kept for the most recent 3 years. If you use older data for business reviews or financial reconciliation, save it before the change. 

This guide explains which reports and pages are affected, when the change takes effect, and how to save the data you need.

Understanding the New Data Retention Periods in Store Analytics

How long data is kept depends on the type of data:

You can still view all data within these periods as usual. Data older than these periods will no longer appear in your reports or on the related admin pages.

For example: If you open a sales report in January 2027, you’ll see sales data from January 2022 onward. A traffic report opened on the same day will show data from January 2024 onward.

Some pages include both types of data: On Home and Live View, order and sales metrics are kept for 5 years, while visitor and conversion metrics are kept for 3 years.

Reports and Pages with a 5-Year Data Retention Period

The following pages and reports keep sales, order, and financial data for the most recent 5 years:

Location	Affected reports or data	Reference Screenshot
Home	Data section: order count, sales, and units sold
Orders > order details	Customer journey
Analytics > Reports > Sales	By date range Analyze by product Analyze by multivariant By channel By country/region Display sales by traffic source Display sales by customer name Average order value by date range Sales by discount Sales by payment method Units per transaction over time Display sales by sales channel Display sales in the settlement currency
Analytics > Reports > Finances	Sales Payments View payments by payment brand
Analytics > Live View	Order count and sales

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Reports and Pages with a 3-Year Data Retention Period

The following pages and reports keep visitor, traffic, conversion, and behavior data for the most recent 3 years:

Location	Affected reports or data	Reference Screenshot
Home	Data section: visitor count and conversion rate
Analytics > Reports > Actions	By date range Conversion rate over time By landing page Most searched words Words searched without results Clicks on product for search terms View traffic and sales contributions by referrer Store's access speed Bounce rate over time Search conversions over time
Analytics > Reports > Traffic acquisition	By date range By channel By country/region By device By search source
Analytics (overview page)	Conversion rate analytics
Analytics > Live View	Visitor count, page views, and add-to-cart count

Saving Your Analytics Data Before the Retention Change

If you need sales, order, or financial data older than 5 years, or visitor, traffic, conversion, or behavior data older than 3 years, save it before December 28, 2026.

Exporting Data from Analytics Reports

To export data from an analytics report:

1. In your admin panel, go to Analytics > Reports and open the report you need.
2. Set the Date range to the period you want to keep.
3. Click Export data to download the report.

To learn more about analytics reports, see "Analyzing Your Store Data with Reports."

Saving Data from Pages That Can’t Be Exported

If a page or metric doesn’t have an export option, take screenshots of the data you need.

Getting Help with Additional Data Needs

If exporting and screenshots aren’t enough, contact SHOPLINE online support or your account manager before the change takes effect. To help us assist you faster, let us know:

• Which reports or pages you need data from
• The date range you need
• How you plan to use the data, such as financial reconciliation or annual business reviews

FAQs about Analytics Data Retention Changes

Q1: When does this change take effect?

The change is expected to take effect on December 28, 2026. If the timeline changes, we’ll let you know in a follow-up notice.

Q2: Can I view data older than the retention period after the change?

No. Once the change takes effect, data older than its retention period will no longer be available and can’t be recovered. Save any data you need in advance.

Q3: Do I need to do anything if I don’t use older data?

No. Your reports will work as usual and show data within the new retention periods.

Q4: Why do metrics on the same page have different retention periods?

Retention periods depend on the type of data, not the page. For example, on Live View, order count and sales are kept for 5 years, while visitor count, page views, and add-to-cart count are kept for 3 years.

Q5: How do I export data from analytics reports?

Open the report, set the Date range, and click Export data. For pages or metrics that can’t be exported, take screenshots instead.

Q6: What if exporting doesn’t meet my needs?

Contact SHOPLINE online support or your account manager before the change takes effect. Let us know which reports you need, the date range, and how you plan to use the data.

Need Help with Analytics Data Retention?

If you have any questions about this change, contact SHOPLINE online support through the chat box in the bottom-right corner of your admin panel, or reach out to your account manager.