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Flow Automation: Triggering Workflows When a Customer Submits a Store Review

You can use the Create store reviews trigger in Flow Automation to start a workflow whenever a customer submits a review of your store as a whole, covering its service, shipping, and overall shopping experience. For example, you can notify your customer service team as soon as a negative review comes in, allowing you to respond to feedback quickly.

This guide explains the actions supported by this trigger, how to test it end to end, and provides a practical example for automating communications and updates.

Note: Before using this trigger, please install the Product Review app and enable the store reviews feature. For setup details, refer to the "Store Reviews" section in the "Product Reviews: Managing Product Reviews and Ratings" guide.

 

 

Supported Actions

The following actions are primarily used in workflows initiated by the Create store reviews trigger:

  • [General] Send email
  • [General] Update counter
  • [General] Add delay

 

 

Testing the Workflow

To test whether the workflow is successfully triggered when a customer submits a store review, follow these steps:

  1. In Flow Automation, set up a workflow using the Create store reviews trigger, then click Publish to activate it.
  2. Open your storefront and go to the page that displays your store reviews.

  3. Click Write a review and submit a review as a test customer.

  4. After submitting the review, go to Flow Automation to check the execution results.

    Note: For more information on how to monitor the execution of your workflows, please refer to the "How to View the Running of a Flow" section in the "Introduction to Flow Automation" guide.

 

 

Example Use Case

Here is a practical example of using the Create store reviews trigger to respond to negative reviews quickly.

Scenario: Send a notification email to your customer service manager immediately when a customer gives your store a rating of 2 stars or lower.

  • Trigger: Create store reviews
  • Condition: If [Comment Score] is less than or equal to [2]
  • Action: Send email
    • Subject: New Negative Store Review - [Comment Score] stars
    • Content: Customer [Customer name] gave your store [Comment Score] stars. Review content: [Content]. Please check and reply in the Product Review app as soon as possible.

    • Recipient: Manually enter the customer service manager’s email address.

      Note: To insert the variables shown in square brackets (such as the comment score), click + Add variables and select the corresponding parameters.
  • Outcome: The customer service manager is notified as soon as a negative review is submitted and can address it promptly. This prevents the reviews from going unanswered for too long and affecting other customers' purchase decisions.