Choosing Sales Channels and Markets for a Product

Sales channels and markets determine where a product is sold and which regions it's available in. You can use these settings to sell products through your online store, social platforms, and physical stores, or limit their availability to specific markets, such as offering a seasonal product in only one region.

This guide explains how to access a product's sales channel and market settings, select sales channels, schedule a product launch, and manage market availability.

Accessing Sales Channel and Market Settings for a Product

To access a product's sales channel and market settings:

1. From your SHOPLINE Admin, go to Products and select an existing product, or click Create product to add a new one.
2. In the Product settings panel on the right, locate the Sales channels and Markets sections.

Choosing a Product's Sales Channels

You can choose which sales channels a product is available on, such as your Online Store and other connected sales channels.

To manage a product's sales channels:

1. In the Sales channels section, click the pencil icon.

   

2. In the Select sales channels window, select the channels where you want the product to be available. You can also click Select all to select every available channel.

   

3. Click Complete. The selected channels will appear in the Sales channels section.
4. Click Update in the upper-right corner to save your changes.

Scheduling a Product's Launch Date and Time

Launch scheduling is available for products sold through Online Store and Shopper App - Mobile App Builder. You can schedule when a product becomes available through these channels, allowing you to prepare it in advance for a planned launch.

To schedule a product launch:

1. Ensure Online Store and/or Shopper App - Mobile App Builder is selected as a sales channel.

2. In the Sales channels section, click Set launch time next to Online Store or Shopper App - Mobile App Builder, depending on the channel you want to schedule.

   

3. In the Set launch time window, select your desired launch date and time using the calendar and time picker, then click Change.

   Note: The applicable time zone is displayed above the field. Make sure you select the launch time based on this time zone.

   

4. Enable the product's Activate toggle.

   Important: Make sure the product's Activate toggle is enabled. Otherwise, the product won't become available at the scheduled launch time.

   

5. Click Update in the upper-right corner to save your changes.

Once saved, the product will automatically become available through the selected sales channel at the scheduled launch time, provided the product is activated and meets any applicable market availability conditions.

Managing a Product's Market Availability

You can control which markets a product is available in by selecting or deselecting markets. Only markets enabled for your store are available for selection.

To manage a product's market availability:

1. In the Markets section, click the pencil icon.

   

2. In the Manage markets window, select the markets where you want to sell the product and deselect those where you don't. You can also click Unselect to clear all selections or Select all to select every available market.

   

3. Click Complete. The selected markets will appear in the Markets section.
4. Click Update in the upper-right corner to save your changes.

Important Notes for Product Sales Channels and Markets

• If your store sells to multiple markets, make sure the product is available in the market your customer is browsing. For more information, refer to "Configuring Products and Prices for Your Global Markets."
• Deactivated products won't be available for sale, even if sales channels and markets are selected or a launch time has been scheduled. Make sure the product's Activate toggle is enabled.