• Topic主题TopicTopic
  • Sign in

How to create Meta Dynamic Product Ads?

Meta Dynamic Product Ads: Automatically promote products to users according to their behaviour in your store. It is suitable for re-advertising and customer retention. Please note that the subject is not a product but a product catalogue (also known as a category) created in the main store. (Only the first-tier category is supported, sub-categories are not supported)

 

Step 1 Choose advertising objectives >> Attract new customers or Past Purchasers Retargeting

mceclip0.png

Step 2 Select Ad Assets>> Choose the Ad Account that You Want to Use to Create Ads.  

mceclip1.png

 

Step 3 Choose Ads type >> Dynamic Product Feed

Select the product category that needs to be promoted in "Product Feed." You can choose all the products or a specific product type to create a DPA ad.

mceclip2.png

Step 4 Edit Ad Creatives (copywriting, image, video)

Edit Copywriting

  • You can't use the following symbols in the content of your ads:    ^~_= {} [] | < > 
  • Ad Copy Library:
    • The library contains all the content used for the promoted product, and it will recommend ad copy that was used recently and has a higher CTR for you. Hover over the input box of Text/Title/Description, suggested content will pop up, and you can pick one of them as you need
  • Bulk Editing:
    • If you have several ads under the same campaign, you can use the bulk editing function to speed up ad creation. After you fill in one ad copy section (text/ title/ description), click the Sync button, and then the content will be applied automatically to the other ads.

Choose Image/ Video

  • You can use the product image to create your ads or upload an image/ video from your computer as part of your ads creatives. 

mceclip3.png

Step 5 Set up Budgets, Audience, and Schedule

After step 4, please click Next Step to finish the audience targeting settings.  Click Publish to activate the dynamic product ad.

mceclip4.png

Have more questions? Submit a request

Comments