Meta Dynamic Product Ads: Automatically promote products to users according to their behaviour in your store. It is suitable for re-advertising and customer retention. Please note that the subject is not a product but a product catalogue (also known as a category) created in the main store. (Only the first-tier category is supported, sub-categories are not supported)
Step 1 Choose advertising objectives >> Attract new customers or Past Purchasers Retargeting
Step 2 Select Ad Assets>> Choose the Ad Account that You Want to Use to Create Ads.
Step 3 Choose Ads type >> Dynamic Product Feed
Select the product category that needs to be promoted in "Product Feed." You can choose all the products or a specific product type to create a DPA ad.
Step 4 Edit Ad Creatives (copywriting, image, video)
Edit Copywriting
- You can't use the following symbols in the content of your ads: ^~_= {} [] | < >
- Ad Copy Library:
- The library contains all the content used for the promoted product, and it will recommend ad copy that was used recently and has a higher CTR for you. Hover over the input box of Text/Title/Description, suggested content will pop up, and you can pick one of them as you need
- Bulk Editing:
- If you have several ads under the same campaign， you can use the bulk editing function to speed up ad creation. After you fill in one ad copy section (text/ title/ description), click the Sync button, and then the content will be applied automatically to the other ads.
Choose Image/ Video
- You can use the product image to create your ads or upload an image/ video from your computer as part of your ads creatives.
Step 5 Set up Budgets, Audience, and Schedule
After step 4, please click Next Step to finish the audience targeting settings. Click Publish to activate the dynamic product ad.
Comments