Before applying for a Facebook ad account, please check your account qualifications to avoid rejection of your application:
- Entity Review
- Site Review
- Account opening screenshot information check
- Fan Page Check
- Other-Check list
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Entity review
- Entity validity:
- Entity is abnormal, can not open an account
- Please renew your business license and update your account opening information on this website according to http://www.gsxt.gov.cn/index.html
- Search by "company name/unified social credit code" by http://www.gsxt.gov.cn/index.html
- Common reasons for rejection:
- Accuracy of entity information
- Please verify the name of the entity
- Please maintain consistency of account opening information with the business license
- Please keep the registered address and business license consistent and simplified Chinese
- Please keep the company's official name consistent with the business license
- Please keep the unified social credit code consistent with the business license
- Company name / unified social credit code (case) / registered address and business license consistent and simplified Chinese
- Common reasons for rejection:
- Number of entity’s account
- ① A single entity can open a maximum of 5-7 Facebook e-commerce advertising account (can not check the remaining number of accounts, once the entity is rejected for the reason that account opening is full, then the quota is full)
- ② If a domain name uses A entity the first time it opens an account, then subsequently the domain name can only use A entity to open an account, other entities will be rejected.
- ③ An entity can open an account for more than one different domain name, but following the above ① and ② rules
2.Site Review
- Site validity:
- Common reasons for rejection:
- Please check the validity of the product links
- Please check the security of the website, the website domain name should use https (please make sure that the website under each category is secure)
- Site completeness:
- Common reasons for rejection:
- Please improve the website construction: missing information such as About Us/Contact Us/shipping policy/return policy
- Please improve the website construction: the information in the website and the account opening information is inconsistent (such as about us/contact us/shipping policy/return policy/privacy policy/term of service)
- Please improve the website construction: fb jump link does not match with the promotion website; (such as the website is A, jump to non-A; or jump to shopify, jump to its own home page, jump to the promotion domain that does not match); button gray; jump link is invalid
- Please improve the website construction: few products, should be at least 2-3 screens; please improve the website construction: incomplete categories, pictures not added, please do not have countdown, no content under some categories, no content after some button jumps, relationship between overseas domains and advertisers in the website
- Please improve the website construction: the promotion website does not match the domain name of the website after clicking (please avoid, in case that your promotion cannot be placed)
3.Account-opening Screenshot Check
Screenshot from the website backends (store home page and domain name setting page, full-screen screenshot, visible url) and business license (need to be stamped) should be clearly visible
4. Fan page check
- Fan page validity:
- Common reasons for rejection:
- Please check the posting status of all fan pages
- Please check if all fan pages are set
- Fan page completeness:
- Fan page does not match the promoted website
- Fan page does not have any content or relevant postings
- Whether there is duplication of multiple fan pages
- Need to adjust the promotion language: the description of the product should be authentic and valid, and should not contain exaggerated product functions
- Need to enrich the content of the fan page: brand introduction, contact information (email, phone), address, etc.
- Common reasons for rejection:
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Others Check-list
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Promoted products and fan page information are filled in correctly:
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- Common reasons for rejection:
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- Only links of promoted products can be filled in the website, please fill in the fan page to the Facebook Page
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Whether the scope of business in the business license matches with the website:
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- Common reasons for rejection:
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- The actual business type and the company's business license does not match - according to the business license, e-commerce is not included in it. Please verify, thanks.
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Inconsistent with recent financial policies
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- All advertisements for financial and insurance products and services must be targeted to users in the 18+ age group
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- The loan term must be at least 91 days
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- The physical address of the company offering the product must be indicated on the landing page
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- Costs are clearly stated on the landing page of the ads, including disclosure of APR and fees
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- Inducement that is unable to introduce the product as easy/successful/quick loans, etc., depending on the circumstances
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Epidemic prevention supplies
- Medical masks are currently prohibited from being placed, please adjust the relevant products
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Prohibited products
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- Knife: kitchen utensils are fine, others are not
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- Electronic cigarettes: No
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- Drugs: No
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Dating & social
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- For social products, when reviewing app links, the following considerations apply.
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- The core: review whether it is explicitly/implicitly "APP has the attribute of helping you find someone"
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- Content, keywords: dating/find soulmates/find girlfriend,boyfriend/ get rid of being single/ find sb who matches you and other dating elements, the above cannot
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- Pictures, scenes: male and female heterosexual chat + red heart; male and female heterosexual + like; male and female heterosexual in the same frame + red heart
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- No specific person / ID to attract users to attract users to download, will have uncertain factors
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- Copy, pictures, videos can not contain sexually implicit behaviors (same for reading catagory)
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Whether the personal account is valid
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- Please check the status of your personal account
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Product link/promotion website/APP id
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- If you promote Google Play/App store, please add the product link at the website; if you only promote the official website, please delete the application number
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APP's product links and fan pages
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- Fan page should be consistent with product link content (info/brand name/icon)
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