• Topic 主题 トピック Topic Topic
  • Sign in

Create Google Performance Max Ads (Google PMax Ads) with Smart Ads

 

This article aims to provide merchants with a detailed guide and instructions on how to create Google Performance Max Ads (Google PMax Ads) using Smart Ads. Through this article, you will learn how to utilize the features and capabilities of the Smart Ads to create Google PMax material resource groups and ad campaigns, enabling advertising placement on the Google advertising platform.

 

In This Article

 


    

Overview of Google PMax Ads

Google PMax Ads refer to Google's Performance Max Ads.

Google PMax Ads is an advertising delivery method that utilizes machine learning and automation technologies to maximize the effectiveness of ad placements across multiple Google advertising channels. These channels include Google Search, YouTube, Google Display Network, and Discover, among others. By displaying ads across multiple channels, Google PMax advertising aims to maximize ad exposure and reach, ultimately leading to higher conversion rates and returns on investment.

In the e-commerce area, Google PMax Ads serve various purposes and offer advantages, including:

  • Increased visibility and exposure: By displaying ads across multiple Google advertising channels, including Google search results, YouTube videos, and ad placements on websites, it allows ads to reach a larger pool of potential customers, thereby enhancing brand exposure and visibility.
  • Expanded audience reach: Google PMax Ads has the ability to reach a wide range of audience segments, including users across different platforms and devices. This allows e-commerce businesses to reach a larger pool of potential customers, increasing website traffic and conversion opportunities.
  • Improved ad performance and conversion rates: Leveraging machine learning and automation technologies, Google PMax Ads can dynamically optimize ad delivery strategies based on user interests and behavioral patterns, resulting in higher conversion rates and returns on investment. This enables e-commerce businesses to attract potential customers more effectively, driving sales and overall performance growth.
  • Simplified Ad Management: Google PMax Ads consolidates multiple advertising channels into a single delivery method, simplifying the process of ad management. E-commerce businesses can use a single platform to oversee and monitor ad placements, reducing time and resource wastage.

In summary, Google PMax Ads can assist e-commerce businesses in expanding brand exposure, increasing website traffic, and improving conversion rates, leading to enhanced ad performance and returns on investment. By leveraging machine learning and automation technologies, e-commerce businesses can precisely target potential customers, elevating their brand competitiveness and market share.

    


 

Google PMax Ads Creation Flow

Please refer to the following steps:

  1. Go to Smart Ads.
  2. In the top navigation bar, go to Campaign > Google, and click Create Campaign.
  3. Select New User Acquisition.

  1. In the first progress page, select Ad type and set Assets.
    • Select Ad type: PMax Ad.
    • Select the Target Market: Select the target location for your ad campaign. The options are based on the markets with enabled and valid product feeds in your Google Feed.
  2. On the Audience Targeting page, you can set ad budget, target audience, details and campaign schedule settings:
    • Ad budget:
      • Conversion frequency: You can set a target cost per conversion (tCPA), which can be determined based on the average order value and the overall CPA of your account.
      • Conversion value: You can set the target return on ad spend (tROAS) to optimize for the desired return on your ad spend. It is recommended to refer to historical data from your account when setting this value.
    • Target audience: Set the target locations and audience languages.
    • Additional information: Optional, you can enter important information about your business to help you get more ad clicks and conversions.

 

  1. Add asset group.
  • The Library includes locally uploaded images and product images from the online store.
  • copy library settings:
    • The system records previously used ad titles, long titles, and ad content descriptions related to the promoted products.
    • Enter keywords in the editing box, and the system will automatically display titles/long titles/content descriptions used in previous ad delivery.
    • According to Google Ads requirements, your titles, long titles, and ad content descriptions should not contain emoticons, "~" symbols, or two or more exclamation points or question marks in a row.

When creating asset groups, please note the following:

Creative Items Required Items Quantity Limitation Notes
Images Landscape image (1) Square image (1) 2-15 Local image uploads should be in JPG or PNG format.
Logo Square image (1) 1-5 Local image uploads should be in JPG or PNG format.
Video - 1-5 Video creatives are optional, and if used, please provide YouTube video links.
Headline At least 3 3-5  
Long headlines At least 1 1-5  
Description 1 short description, 1 ad content description. 1-4 ad content descriptions  

 

  1. Click Publish.

  


    

Google PMax Ads Status Description

Once your ads start delivering, you can check the performance of Google PMax Ads on the Campaign page within the Google section.

Campaign tab displays the performance of each ad campaign. You can filter the ad conversion metrics that you want to appear in the ad report from the Custom columns button on the upper right.

Ad campaign:

  • Creating: The system is processing the campaign creation task.
  • Ready to launch: The ad is created successfully but is in an open state and has not reached the delivery starting time.
  • Closed: The ad has been closed.
  • Removed: The ad has been deleted.
  • Completed: The ad has been successfully created, is in an open state, and has reached the end time of delivery.
  • Creation Failed/Error: There are issues with the ad in the creation/running process.

 

Asset Group (Should select PMAX ads in the right filter first): The material resource level displays the performance of ad materials. 

  • Learning: The system algorithm is learning the performance of your material delivery.
  • Approving: The material resources are currently undergoing an audit.
  • Unideal: The performance of material resources is not good.
  • Good: The performance of material resources is good.
  • Best: The performance of material resources is excellent.
  • Creation Failed/Error: There are issues with the ad in the creation/running process.

 

Difference Between Product Group and View Data (Product):

  • Product Group: Displays the aggregated data for the products targeted by the ad settings. For example, if the ad is set to target Collection A, this shows the overall delivery data for Collection A.
  • View Data: Shows data at the product dimension, detailing how the ad is distributed to each specific product. For instance, if the ad is targeted at Collection A, this displays detailed data for each individual product within Collection A.

 


 

Quickly Duplicating Google PMax Ads

 

Quickly Duplicating, Editing, and Deleting Ad Campaigns

Please refer to the following steps:

  1. In the Campaign page.
  2. Hover to the selected campaign.
  3. Click Duplicate/ Edit/ Delete to quickly complete editing in the Campaign tab. 

Adding New Asset Groups under Existing Ad Campaigns

Please refer to the following steps:

  1. In the Campaign page, select the Asset group/Product groups tab.
  2. Hover to the selected asset group/product group.
  3. Click Duplicate/ Edit/ Delete to quickly complete editing at the Asset group/Product groups tabs.

 

Have more questions? Submit a request

Comments