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Web Push Usage Guide

For independent sites, customers mainly use web terminals (including the PC and phone), so the approaches merchants use to reach customers are limited. The Web Push app is a commonly-used approach besides email and text messages.

The Web Push app provides you with the following support:

  1. You can push messages to customers conveniently for e-commerce scenarios such as abandoned orders recovery, order shipment, and product price reduction. You can also push marketing messages according to the holiday schedule.
  2. There is no need for you to obtain customer’s mobile phone number or email address for the push, and it doesn’t involve high marketing expense as SMS push does.


In This Article



App Installation

To download and use the Web Push app, please follow the steps below:

  1. From your SHOPLINE admin panel, open the App Store.
  2. Find the Web Push app.
  3. Click Use.
  4. It automatically works on your store once it is installed.




Use of Data Dashboard

With the data dashboard, you can accurately capture the effectiveness of your Web Push activities and develop targeted push strategies. The Web Push app allows you to view data in the following dimensions:

  • Number of pushes: It is the total number of pushes of all activities (customized activities and automatic activities).
  • Number of clicks: It is the number of clicks made by customers after the push reaches them.
  • Click-through rate: It is the ratio of the number of clicks to the number of pushes.
  • Subscribers: It is the total number of customers subscribing to your store. Unsubscribed and inactive customers are automatically cleared according to the rules of Chrome, Firefox, and other platforms.
  • Number of orders: It is the number of orders converted from Web Push.
  • GMV: It is the GMV data converted from Web Push
  • Number of discount codes sent
  • Number of discount codes used
  • Discount code usage rate



Customized Pushes

For customized pushes, you can select customer groups and the specific push timing to enable personalized message pushes. For customized pushes, you need to set the following information:

  • Name of push: It is used to distinguish customized pushes, which won’t be presented to customers.
  • Push customers: You can select customer groups for a customized push according to customer tags.
  • Push message content: It contains the title, content, images to be displayed, redirect links, and buttons (to set redirect links).
  • Push timing: You can choose to send the push immediately or at a specified time point. For the latter, the push will be delivered at the time point in the customer’s time zone.
  • Activity list: You can save an activity in drafts or release it immediately. If you choose to send a push at a specific time point, the activity will be automatically sent when time arrives.



Automatic Pushes

If you wish to send preset pushes to customers automatically, you can configure automatic pushes in Web Push, such as New users welcome push, Abandoned Cart Recovery, Product browsing exit, Shipping Notifications, Price Drop, and Back In Stock. The content of each automatic push is as follows:

  • New users welcome push: Pushes will be sent when customers subscribe to Web Push for the first time, which includes 3 push messages sent in a row. You can manually turn on or turn off the notifications.

  • Abandoned Cart Recovery: When customers add items to the cart without checkout or abandon orders without paying, a push will be sent automatically. For items added to the cart without checkout, customers will be redirected to the cart page. For orders abandoned without paying, customers will be redirected to the order page.

  • Product browsing exit: Messages will be pushed when customers browse products without adding them to the cart or placing orders. When customers browse multiple products at the same time, high-priced and in-stock ones will be pushed.

  • Shipping Notifications: Messages will be sent when orders placed by customers are shipped (including partially shipped). If multiple orders are shipped to one customer on the same day, only one message will be sent.

  • Price Drop: Messages will be sent when there are price reductions for products customers browsed (within a certain time range).

  • Back In Stock: Messages will be sent when out-of-stock products browsed by customers are back in stock.




The store subscribers list displays the customer name, customer tag, time of subscription, device, number of receptions, and number of clicks so that you can manage customers’ subscription status effectively.

If you wish to select a customer group for a customized push, click Operate to group customer tags.




  1. Why the order quantity and GMV don’t match my store’s records?

  • Web Push only counts orders that are converted from pushes, and consolidates orders by source.
  1. Why has the number of subscribers reduced?

  • Subscribed customers may unsubscribe, and such customers will be automatically removed by platforms based on their activity in your store.
  1. What are the default values for automatic activities?

  • Default values for automatic activities have been configured for merchants. The default text language is English, and the default image is the store logo. If no store logo is available, the default picture will be used.
  1. Why is the customer’s name a string of numbers?

  • When the customer isn’t logged in, the customer name is the digital ID of the device browser platform by default.
  1. Why can’t I receive notifications I subscribed to in my browser?

  • Make sure you enable push notifications at the system level of your device.
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